If you haven’t been paying attention to how your website is performing, you are losing valuable information. Paying attention to your web metrics can help you figure out exactly what is and isn’t working on your website. Web metrics software is easily available and can provide you a lot of information. However, it can become overwhelming if you don’t know exactly what the information is and means. Once you learn what your metrics is telling you, then you can use that data to manage your website. There are four basic ways to break down your web metrics: Traffic, Conversion, Performance, Maintenance. Conversion Although it ...

Does the thought of creating a website for your business excite you, or does it keep you awake at night? For those who fall into the latter group, here's some news that might help you fall asleep quicker. According to an article in Business Week, not all companies should buy into the concept that your business will not flourish unless you have a full-blown website. Gasp! You've heard and been told otherwise. Well, let's differentiate between the types of businesses that stand to profit most from a full-fledged website. A complete website often involves multiple pages, sitemaps, flash, videos, links, and much ...