With social networking sites like Facebook and Twitter becoming the latest word-of-mouth venue, it is becoming more pertinent for businesses and companies to have a presence on these sites. According to the report Social Commerce on Facebook, Twitter and Retail Sites, almost 75% of the merchants in the Internet Retailer Top 500 Guide have a presence on at least one of the major social networks or social shopping sites. Social networking users of all ages are more likely to make online purchases, so they are considered a highly sought-after group by internet retailers, according to a May 2009 survey by ...

The new digital era is keeping everyone on their toes. One of the most recent and frequently used forms of digital media is video marketing. While video marketing used to be something that only large companies could afford to do, with a decent budget, smaller companies are jumping on board. Before you jump into making your video piece, make sure you keep a couple of things in mind. First, you want to clearly define the purpose of your video. Is it an advertising opportunity? An endorsement? New product/service introduction? Product demonstration? Whichever the purpose of your video, make sure ...

It all started just a few years ago with Facebook. While it began as a private social networking site, Facebook has served as a template for a variety social networking sites that are becoming ever more popular not just among users but also marketing experts. Today, Facebook, Twitter, YouTube, Bebo, LinkIn. and MySpace are just a few of the many online social networking options available. You may ask, “Why bother?” There is a reason why major companies are using them. Next time you’re visiting a website look for a “follow us on Facebook” or similar message alerting ...

Does the thought of creating a website for your business excite you, or does it keep you awake at night? For those who fall into the latter group, here's some news that might help you fall asleep quicker. According to an article in Business Week, not all companies should buy into the concept that your business will not flourish unless you have a full-blown website. Gasp! You've heard and been told otherwise. Well, let's differentiate between the types of businesses that stand to profit most from a full-fledged website. A complete website often involves multiple pages, sitemaps, flash, videos, links, and much ...

Viral marketing strategies encourage satisfied customers to promote products and services to others through word-of-mouth. Like the dreaded flu virus, viral marketing has immense possibility for expansion and exponential multiplication as information is passed from individual to individual on the worldwide web. Many Internet marketers have implemented viral marketing techniques and seen substantial results. Here are a few recommendations from our seasoned professionals: 1. Take advantage of the power of “free.” No other word attracts attention like the all-powerful word in Internet marketing: free. Many businesses launch viral marketing campaigns by offering valuable free products and services. Often, website visitors will arrive ...