http://blog.oneims.com OneIMS - Integrated Marketing Solutions, Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs Fri, 27 Aug 2010 15:37:55 +0000 en hourly 1 http://blog.oneims.com/2010/08/26/variable-data-printing-a-new-twist-to-an-old-method/ http://blog.oneims.com/2010/08/26/variable-data-printing-a-new-twist-to-an-old-method/#comments Fri, 27 Aug 2010 04:21:28 +0000 Samuel T http://blog.oneims.com/?p=1859 Variable Data Printing, also known as VDP, is a marketing approach that has shown significant results for direct marketers and businesses of varying industries. This method of printing allows the sender to customize each and every document within a single run of digital printing. Customization of these print pieces can fall into various levels; such as static, [...]]]> http://blog.oneims.com/2010/08/26/variable-data-printing-a-new-twist-to-an-old-method/feed/ 0 http://blog.oneims.com/2010/08/18/direct-mail-marketing-surges-in-politics/ http://blog.oneims.com/2010/08/18/direct-mail-marketing-surges-in-politics/#comments Wed, 18 Aug 2010 14:58:10 +0000 OneIMS http://blog.oneims.com/?p=1841 While many marketers may worry about direct mail marketing dying away, there are still plenty of people who are investing in it – specifically, in politics. As it gets closer to November elections, you can see plenty of local, state, and national politicians choosing direct mail campaigns as part of their overall marketing tactics. Mississippi Governor Haley [...]]]> http://blog.oneims.com/2010/08/18/direct-mail-marketing-surges-in-politics/feed/ 0 http://blog.oneims.com/2010/08/02/5-benefits-of-using-variable-data-printing-vdp/ http://blog.oneims.com/2010/08/02/5-benefits-of-using-variable-data-printing-vdp/#comments Mon, 02 Aug 2010 14:58:34 +0000 OneIMS http://blog.oneims.com/?p=1797 Variable Data Printing allows you to adjust your direct mail marketing campaign so it is more customized and personalized. Using VDP means you can create more attention-grabbing direct mail pieces that appeal to your target market. There are many benefits to using variable data printing with your direct mail marketing campaign. Increase Your ROI By Using [...]]]> http://blog.oneims.com/2010/08/02/5-benefits-of-using-variable-data-printing-vdp/feed/ 0 http://blog.oneims.com/2010/06/30/variable-data-printing-vdp-leads-to-a-more-successful-direct-mail-campaign/ http://blog.oneims.com/2010/06/30/variable-data-printing-vdp-leads-to-a-more-successful-direct-mail-campaign/#comments Wed, 30 Jun 2010 15:15:19 +0000 OneIMS http://blog.oneims.com/?p=1730 Variable Data Printing (VDP) allows companies to customize their direct mail marketing campaigns in order to provide custom content to individuals. VDP lets you change text, graphics, and images. This means you can create fully optimized direct mail campaigns that appeal to each specific person who is seeing your direct mail piece. Without customized marketing materials, [...]]]> http://blog.oneims.com/2010/06/30/variable-data-printing-vdp-leads-to-a-more-successful-direct-mail-campaign/feed/ 0 http://blog.oneims.com/2010/01/05/a-new-year%e2%80%99s-business-resolution/ http://blog.oneims.com/2010/01/05/a-new-year%e2%80%99s-business-resolution/#comments Wed, 06 Jan 2010 00:14:49 +0000 OneIMS http://blog.oneims.com/?p=1023 Make Strategic Marketing a Priority for 2010 Another decade has passed, I’m not sure how 2009 was for you, but I’m guessing if you are the average person, you have much to consider for the New Year. What resolutions did you make this year? Were any of the ones made last year successful? What about your [...]]]> http://blog.oneims.com/2010/01/05/a-new-year%e2%80%99s-business-resolution/feed/ 0