Variable Data Printing (VDP) allows companies to customize their direct mail marketing campaigns in order to provide custom content to individuals. VDP lets you change text, graphics, and images. This means you can create fully optimized direct mail campaigns that appeal to each specific person who is seeing your direct mail piece. Without customized marketing materials, it can be difficult to stand out. Personalized communication can help increase readership, a response, and return on investment. When doing a VDP direct mail marketing campaign, it is important to test the campaign against traditional static campaigns to ensure that the VDP campaign is actually ...

Make Strategic Marketing a Priority for 2010 Another decade has passed, I’m not sure how 2009 was for you, but I’m guessing if you are the average person, you have much to consider for the New Year. What resolutions did you make this year? Were any of the ones made last year successful? What about your business resolutions? Do those even exist, apart from the fact that you want to make more money? The great thing about a new year is that you have 12 fresh months to make things happen. Learn from the past and push forward to the future. Maybe ...

"The lack of proper advertising and marketing is one of the top seven reasons cited by the SBA that lead businesses to failure."    - Alan Jackson, Global Cash Flow Network With the emergence of web and social media, mass advertising and marketing is no longer something only the fortune 500 companies can afford. With the power of online marketing, small and mid-size companies can reach to millions of people around the world cost-effectively. Not only can you reach them with powerful message and strategy, you also have the ability to track how people are responding to your marketing efforts and make ...

Myth: Direct Mail is less effective than it used to be. Fact: Direct mail remains one of the most targeted forms of business communication. With an estimated 99% delivered to the right person at the right place at the right time, direct mail gets through the clutter (Source: "Deliverability: Print's Strong Suit" by Dr. Joe Webb). More than 8 out of 10 households read or scan the advertising mail they receive, (Source: Mail Moves America) and 55% look forward to their mail (Source: "The Mail Movement" - USPS). Besides, with the power of intelligent bar-code, you are able to track the exact location ...

As most people have figured out, one of the golden rules of marketing is personalization.  The concept is simple; show that you care and know your audience.   Sounds simple, right?  Extensive research shows that personalized messages and marketing pieces show increased response rates leading to higher returns on investment (ROI).  Variable Data Printing (VDP) allows you to personalize each individual  marketing piece so that your reader receives something that is personal and relevant to their needs and wants.  On-demand VDP technology allows the personalization of just about anything on your marketing piece. This can be graphics, text or images.  The technology ...

As times change and technology advances, the needs and requirements of clients change.  To keep up with technology and the ever-increasingly sophisticated customer, businesses must constantly revise and update their marketing strategies.  Every marketing campaign has one common goal: obtain a response from the target audience.  Not too long ago, the preferred method for marketing campaigns was a mass marketing approach where a specific offer would be sent to as many prospects as possible.  While that may have increased visibility, conversion rates are very low.  Recently, sophisticated technology has made a case for the superiority of a one-to-one marketing approach. ...

Variable Data Printing (VDP) allows marketers to target a highly specified customer base with the use of specialty data and mailing lists.  Business owners can actually imagine "the perfect customer," the one most likely in need of their goods and services, and then systematically target individuals who fall into the target market category according to an almost infinite number of specifications, including income bracket, interests, geographic area, marital status, gender, and many other types of data.  The beauty of VDP is this:  the more data you collect about an individual, by tracking purchasing habits, collecting survey information, email marketing and ...

Variable data printing (VDP) and digital printing technology allows business owners to target customers more specifically with the aid of specialty data and mailing lists.  With VDP, business owners can define a target market based on income, lifestyle choices, interests, marital status, gender, and an almost infinite number of categories.  Business owners are able to actually imagine the "perfect client," the customer most likely in need of their goods and services, and then systematically and specifically target individuals who fit that description in their direct mail marketing campaigns. These highly targeted direct mail marketing campaigns are even more effective when they ...

  OneIMS, a full-service marketing company in Chicago, IL, offers clients an innovative and revolutionary way to expand the success of direct mail campaigns using their Personalized URL solution. Chicago, IL (Vocus/PRWEB ) March 26, 2009 -- Old marketing meets new marketing. OneIMS, a full-service marketing company located in Chicago, offers clients a revolutionary way to get more out of direct mail campaigns by utilizing Variable Data Printing (VDP) and Personalized URLs (PURLs). Research shows that most people depend on the internet and are more likely to respond to a direct mail campaign if the internet is involved. Their solution, 4PURL, is ...

The emergence of variable data print technology has ushered in a new and improved highly personalized form of direct mail marketing.  Marketers can now opt to contact consumers through a cross-media marketing campaign, directing individuals to access a campaign specific website using a personalized URL (PURL).  An example of Personalized URL would be www.JohnSmith.CampaignName.com. Personalized URLs are gaining popularity in direct mail marketing for three main reasons. 1.     Personalized URLs allow marketers to track responses more accurately - Because each personalized URL is unique to the individual, marketers can track and measure the behavior of an individual client based on his activity on the ...

During a recession, the business owners that survive - and even thrive - are those who take advantage of the unique opportunities of the times.  In a business climate in which many marketers are cutting expenses by slashing marketing budgets, some are using the latest advances in variable data and digital printing to make the most of every marketing dollar spent. In the past, the owner of a brand new neighborhood restaurant may attract customers and increase awareness in the community with a generic direct mail marketing campaign. The business owner might design an attractive and informative postcard inviting customers. He ...

As modern marketing practices become increasingly high-tech and advanced with every innovation in communications technology, you might be surprised to learn that overwhelming research indicates that a standard of the industry, direct mail marketing, continues to be a strong and high-yielding option, especially in today's slowing economy.  Print in the Mix, a  clearinghouse on print media effectiveness, follows marketing data in all areas of print marketing, including direct mail, magazines and catalogs, newspapers, and custom publishing.  According to Print in the Mix, in 2008, direct mail marketing campaigns produced a ROMI (return on marketing investment) of over $15 for every ...