As a full service marketing agency, it’s kind of hard not to notice the marketing efforts utilized by the businesses around us. It’s great to see campaigns being launched and creativity being stretched. So we thought it would be interesting to make this a regular thing and see what companies are doing to help grow their business and increase their exposure. Today’s featured business: Express I received this ad from Express awhile back, and recently decided to check on their website to see how the promotion was going.  I was pleasantly surprised to find that Express.com had updated their website to be ...

The best way to figure out if a marketing campaign is doing well is by looking at the data. Reading up on your clicks and conversions will quickly tell you what works and what doesn't. There are a few things that should stand out to you when looking at your marketing campaign's data. If your campaign suddenly gains or loses traffic Even minor changes to a landing page or website can make a significant difference in your turn around. If you are experience a significant difference, do some testing ot find out why. If subscribers are constantly opening your messages When customers are ...

With new social networking sites popping up and burning out every day it can be a challenge just to break through the piles of pop ups and product links.  Getting your message heard on the social networking scene is more difficult than ever but there are a few ways to make sure you get the most out of your advertising budget.   First and foremost, knowing your audience is key.  While there are some in the older demographics enjoying Facebook and twitter the audience mainly ranges the 10-25 age groups (unless you count parents checking up on their kids).  If you ...

According to a recent article published in DMNews by Dianna Dilworth, FedEx is getting ready to execute a multichannel marketing campaign in 2010 as part of the company’s new strategy to integrate its brand messaging and creative across channels. The marketing efforts include both online and offline channels with a unified message directing consumers to a microsite designed to engage them. Steve Pacheco, director of advertising at FedEx, stated that, it is the first truly integrated marketing campaign launched by the company. He firmly believes that it is crucial to integrate as many channels of communications as possible since consumers are ...

Wish you all a prosperous 2010! Looking for new ways to improve your marketing strategy and increase sales? OneIMS can help. There are so many cost-effective strategic marketing and advertising options to fit your business need. If you are not sure if you are making the most of online marketing, other cross-media marketing solutions, let us help you do that. Contact us today at 1-888-ONE-IMS-1 or email us at sales@oneims.com. OneIMS is a Chicago Web Design Company. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisement and eMail Marketing. Some of the other cross-media marketing solutions that have proven to be effective for clients ...

"The lack of proper advertising and marketing is one of the top seven reasons cited by the SBA that lead businesses to failure."    - Alan Jackson, Global Cash Flow Network With the emergence of web and social media, mass advertising and marketing is no longer something only the fortune 500 companies can afford. With the power of online marketing, small and mid-size companies can reach to millions of people around the world cost-effectively. Not only can you reach them with powerful message and strategy, you also have the ability to track how people are responding to your marketing efforts and make ...

To many, the revolution in social media networks may seem like a fad that will fade out just as fast it appeared.  Yet, the truth is that social media is one of the fastest ways to reach out to prospective consumers. Between Facebook, Twitter, YouTube and other similar social media platforms, everything that can be said about you, whether good or bad, is transmitted almost instantaneously across the globe. With over 300 million users, Facebook is by far one of the biggest social media networks out there.  While it may have begun as a tool to keep college students in touch, ...

Having a website and a presence on cyberspace doesn’t mean you’ll succeed, not in today’s competitive world of marketing.  While an online presence is key, you have to do more than just have a web address to keep your edge. Once you have a web address, you need to market yourself on all fronts.  This involves optimizing your website through either Search Engine Optimization (SEO) or by using Pay-Per-Click (PPC) technologies to drive more traffic to your site.  Yes, this is the equivalent of putting up a banner or awning outside your brick-and-mortar store telling a passerby who you are. SEO requires ...

It seems that everyone’s talking about landing pages these days.  So you already have a website, why create a landing page?  Isn’t that just like having a one-page website in addition to your current website?  Not exactly. A landing page is a page that directly contains the content your visitor/customer is looking for.  This may mean that it’s a direct link to a promotion off your e-mail marketing campaign or newsletter, search engine advertisement or even a direct link from a directory or other related website.  The great advantage of landing pages is ...

Website, e-mail, and search spending made up the top of the list in changes business-to-business marketers would make in their online spending in 2010, according to BtoB magazine. More than half of B2B marketers would also increase their spending in social media and video marketing. However, more than half wanted to use social media for thought leadership while 49% wanted to use it to generate leads. On the other hand, 13% of B2B marketers would decrease their spending on online banners and 10% would decrease their spending on sponsorship. Want more information on how to increase your company’s reach online? The experts at ...

If you are looking for simple ways to increase sales for your business, whether it is a small business or big business, there few steps can help you. Focus on your sales team and your customer based to build on customer loyalty. Create a sales incentives program If your sales staff has extra encouragement to drive sales, then you'll quickly see an uptick. Offer your sales staff trips or free stuff for a certain amount of sales work. Keep the rewards sweet, simple, and attainable. Encourage upselling Upselling is adding related products and services to your line and making it convenient and needed ...

If you feel like your company has had multiple marketing efforts, but none are turning out to be successful, it can be easy to be left disappointed with low sales. However, it is important to note that each marketing effort you make should not be disconnected. Each step should be working with the other in a way that requires planning and consistency. These 5 mistakes are common to many companies who aren't seeing the turn around from their marketing campaigns they want. Marketing without a strategy You shouldn't believe that your product will market itself, or that you don't have a target ...