http://blog.oneims.com OneIMS - Integrated Marketing Solutions, Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs Fri, 27 Aug 2010 15:37:55 +0000 en hourly 1 http://blog.oneims.com/2010/08/11/how-personalized-urls-improve-direct-mail-marketing-campaigns/ http://blog.oneims.com/2010/08/11/how-personalized-urls-improve-direct-mail-marketing-campaigns/#comments Wed, 11 Aug 2010 15:41:52 +0000 OneIMS http://blog.oneims.com/?p=1826 One of the best ways to get the attention of current or prospective clients is by using Personalized URLs. Personalized URLs, or PURLs, allow companies to give out individual URLs that includes the recipient’s name. This will direct them to a landing page that is filled with information specific to that person. These personalized websites [...]]]> http://blog.oneims.com/2010/08/11/how-personalized-urls-improve-direct-mail-marketing-campaigns/feed/ 0 http://blog.oneims.com/2010/07/21/use-your-direct-mail-campaign-triggered-list-to-target-new-movers/ http://blog.oneims.com/2010/07/21/use-your-direct-mail-campaign-triggered-list-to-target-new-movers/#comments Wed, 21 Jul 2010 15:04:27 +0000 OneIMS http://blog.oneims.com/?p=1768 More than 16% of the U.S. population moves each year, creating a large pool of potential new movers and new homeowners who could be your next customers. These people are going to need a lot of services, looking into new business and companies, and more receptive to trial offers. New movers spend more in the first [...]]]> http://blog.oneims.com/2010/07/21/use-your-direct-mail-campaign-triggered-list-to-target-new-movers/feed/ 0 http://blog.oneims.com/2010/06/30/variable-data-printing-vdp-leads-to-a-more-successful-direct-mail-campaign/ http://blog.oneims.com/2010/06/30/variable-data-printing-vdp-leads-to-a-more-successful-direct-mail-campaign/#comments Wed, 30 Jun 2010 15:15:19 +0000 OneIMS http://blog.oneims.com/?p=1730 Variable Data Printing (VDP) allows companies to customize their direct mail marketing campaigns in order to provide custom content to individuals. VDP lets you change text, graphics, and images. This means you can create fully optimized direct mail campaigns that appeal to each specific person who is seeing your direct mail piece. Without customized marketing materials, [...]]]> http://blog.oneims.com/2010/06/30/variable-data-printing-vdp-leads-to-a-more-successful-direct-mail-campaign/feed/ 0 http://blog.oneims.com/2010/06/15/direct-mail-is-the-main-source-of-donations-for-non-profits/ http://blog.oneims.com/2010/06/15/direct-mail-is-the-main-source-of-donations-for-non-profits/#comments Tue, 15 Jun 2010 15:39:23 +0000 OneIMS http://blog.oneims.com/?p=1659 According to a survey by Target Analytics, direct mail was the main revenue channel for non-profit organizations in 2009. Direct mail delivered almost 8 out of every 10 dollars. Also, most new donors are acquired through direct mail. For index organizations in 2009 a median 87% of all new donors were acquired through the mail, while [...]]]> http://blog.oneims.com/2010/06/15/direct-mail-is-the-main-source-of-donations-for-non-profits/feed/ 0 http://blog.oneims.com/2010/03/22/6-benefits-of-direct-mail-marketing-campaigns/ http://blog.oneims.com/2010/03/22/6-benefits-of-direct-mail-marketing-campaigns/#comments Mon, 22 Mar 2010 22:10:22 +0000 OneIMS http://blog.oneims.com/?p=1359 Direct Mail Marketing can be a simple yet powerful way to get your message directly to your target audience. A smart and effective direct mail marketing campaign can help your business grow by grabbing the attention of potential customers. Here are some of the benefits of a direct mail campaign. According to the United States Postal [...]]]> http://blog.oneims.com/2010/03/22/6-benefits-of-direct-mail-marketing-campaigns/feed/ 0