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	<title>OneIMS Blog - Integrated Marketing Solutions &#187; Integrated Marketing</title>
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		<title>Multichannel Cross Media Marketing Initiatives are Growing in Interest Because of their Effectiveness</title>
		<link>http://blog.oneims.com/2010/01/13/multichannel-cross-media-marketing-initiatives-are-more-effective/</link>
		<comments>http://blog.oneims.com/2010/01/13/multichannel-cross-media-marketing-initiatives-are-more-effective/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 06:39:00 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Cross Media Marketing]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[PURL Landing Pages]]></category>
		<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[Personalized URLs]]></category>
		<category><![CDATA[Rich Media]]></category>
		<category><![CDATA[Social Advertising]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Online Marketing]]></category>

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		<description><![CDATA[<a href="http://blog.oneims.com/2010/01/13/multichannel-cross-media-marketing-initiatives-are-more-effective/"><img align="left" hspace="5" width="150" height="150" src="http://blog.oneims.com/wp-content/plugins/thumbnail-for-excerpts/tfe_no_thumb.png" class="alignleft wp-post-image tfe" alt="" title="" /></a>According to a recent article published in DMNews by Dianna Dilworth, FedEx is getting ready to execute a multichannel marketing campaign in 2010 as part of the company’s new strategy to integrate its brand messaging and creative across channels. The marketing efforts include both online and offline channels with a unified message directing consumers to [...]]]></description>
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