There are many options available to generate new leads for your business. Whether it is through direct mail marketing, search engine marketing, or online advertisements, you can find the marketing plan that works best with your company and its budget. However, if you have leads coming in, you have to make sure that you are not letting them get away. Many businesses let valuable leads get away because they do not have a process or system for managing and following up on these leads that are generated. Here are 6 ways to create a successful customer relationship management program (CRM) to help ...

According to a study by Aberdeen Group and VeraCentra, companies with better customer service and efficiency will lead to more repeat business from established customers. "Best-in-Class" companies had a 91% customer retention rate and increased their net client value by 6%. Companies in the bottom 30% only had a 62% customer retention rate and their net client value decreased by 9%. One of the main characteristics of Best-in-Class companies is that 80% of them capture customer history regularly and make it visible to all customer-facing staff. By constantly gathering information on customers, they can improve their customer service and continue to please ...

When someone subscribes to your mailing list, you may send them a message welcoming them or offer them a coupon for signing up. When someone unsubscribes from your mailing, you should still treat them with courtesy and respect. By following these 5 ways of how to treat an unsubscribers, you can not only learn from them but also potentially keep them as customers. Keep Unsubscribing Simple Provide an unsubscribe link on every email you send out, and make sure they work. When they click it, they should be removed from the list immediately. People appreciate when tasks like this are simple and ...

Keeping your current clientele happy can often be the easiest way to help your business grow in the next year. However, it is important to constantly keep in touch with your client base and know exactly what clients enjoy, want, and need from you in order to stay loyal to your company. An easy way to get direct responses to what your customers enjoy and need is to do an online survey. They are often the most efficient forms of feedback that also strengthens your relationship with your customers. You can not only see how you're doing from another perspective, but ...

With social networking sites like Facebook and Twitter becoming the latest word-of-mouth venue, it is becoming more pertinent for businesses and companies to have a presence on these sites. According to the report Social Commerce on Facebook, Twitter and Retail Sites, almost 75% of the merchants in the Internet Retailer Top 500 Guide have a presence on at least one of the major social networks or social shopping sites. Social networking users of all ages are more likely to make online purchases, so they are considered a highly sought-after group by internet retailers, according to a May 2009 survey by ...

 Marketing Tips for Economic Downtime In today's unpredictable marketing climate, many business owners are riding the waves of our recent economic tides by focusing their attention on the customer. Thoughtful customer feedback is one of the most valuable sources of information to consider for informed marketing decisions.  However, eliciting informative customer feedback is sometimes easier said than done.  After customers purchase and use your product, few will be bothered to fill out a survey or comment card and return it to you via mail.  Many dislike the interruption and inconvenience of telephone solicitations.  Today's marketing professionals are challenged to search ...