Once you get a website for your company up and running, you shouldn't just forget about it. You must take some time to analyze your website, who is linking to your website, and understand the basic structure of how your website works. Google Webmaster Tools allows webmasters to see how Google is crawling and indexing your website, if there are any problems or errors, and share information to help your Google rankings. After adding your website to Google Webmaster Tools, there are 4 important areas that Google webmaster will show you: Links This are can show you all of the places that are ...

When advertising on Google using Google AdWords, it is important to pay attention to the Quality Score assigned to the keywords you are targeting. The quality score is a number from one to ten that approximates how Google expects keywords to perform. There are four main aspects that your Quality Score affects: The quality score determines whether your ad is eligible to enter the auction for the keyword. The quality score figures out where to position your ad relative to the other ads on that page. A higher quality score reduces the price you bid on a keyword position. High quality score ads are given ...

Having a website that loads quickly does more than just help your visitors, it also helps your organic rankings on Google. Having a site that is image-heavy and uses things like AJAX, XML, and Flash could hurt after a certain point. Google announced a Site Speed site that provides resources to webmasters to speed up their pages. A faster loading website leads to a reduction in bounce rate of the site, more leads, greater chances of conversion, reduction of bandwidth and hosting costs and more. Here are some things that could be slowing down your website load time: Slow re-direct Hosting on a slow server Using ...

Google AdWords will display location-specific business phone numbers with destination urls in ads on high-end mobile devices starting this month. This way, viewers can click-to-call businesses the same way they click the url to visit websites. The phone number and closest business address will appear as a fifth line of ad text when the ad appears on mobile devices with full HTML browsers, like the iPhone, Nexus One, Android, Palm WebOS. Results can be seen on the Campaign Summary page within AdWords from the "click type" segment option under the “Filter and Views” drop down. The cost of a click to call ...

Local businesses can easily gain eyes to their website by making sure their local search engine marketing is where it could be with a few simple steps. Claim your listing on major search engines. This is a simple step, but it is also very important. Claiming your business listing at Google, Yahoo, and Bing will give your company exposure and imrpove your rankings. Make sure you are listed in the correct categories. Having your business correctly listed is important in targeted searches. Making sure the mapping is correct and updating your listing can help with your searches. Keep your business information consistent. Having your information match ...

Twitter is set to earn about $25 million dollars for its search engine deals with Google and Microsoft, according to the L.A. Times. This will allow the site to earn a profit, something many people wondered was possible. Before the site had little revenue since it is a free site for its users. However, now that millions have people have signed on to use Twitter (it's the third-most popular social networking site after Facebook and MySpace), each message has become a commodity. "We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data," ...

Google has recently announced that they have created a better way to measure the impact of display advertisements. The new tool, called Google Campaign Insights, is currently available in the United States and United Kingdom. It allows advertisers to measure how an ad campaign raises brand awareness, or active user interest, for a product or service. Google already allows advertisers to measure how many clicks its display ads achieve, measure conversions that result from those clicks, compare results with industry benchmark data, and use View-through conversion reporting to measure visits to its website from users who saw its display ad in ...

Google opened up a new advertising system on Friday called DoubleClick Ad Exchange. They say that the new system will help simplify the how to buy and sell display advertising and bring more buyers and sellers into the market. With the new, simpler interface, buyers can understand their statistics more easily and adjust their campaigns more accurately. They will also have more control over where their ads appear and at what frequency. Sellers will be able to have more control over what advertisers, networks, formats and bid types to allow. They will also have access to more advertisers because it opens ...

Microsoft's search engine, Bing, has launched a beta "Visual Search" option. Instead of listing search results as a set of links and descriptions, you can have your results displayed as images to help you narrow down your search or scan through your results faster. At this point, the visual search options are limited to the categories that Bing provides, which fit the idea of visual searching. However you can organize your searches to help you compare people and products. Search for digital cameras and then organize them by their popularity or price. Search for a Major League Baseball player and you ...