There are a lot of email service providers available who give a variety of solutions for your email marketing campaign. Many of the more inexpensive ones only give you cheap and easy tools, but these may not be the best options for your business. There are 4 simple ways that you can create an effective email marketing campaign that draws in new and returning customers to your business. Unique Design - Templates and basic layouts seem like a simple way to get your email marketing campaign started, but it may not bring the best results. Your email campaign is another aspect of ...

Incorporating social media channels as part of cross-promotional marketing is an easy way to increase the effectiveness of any marketing campaign. Essentially, social media channels provide businesses access to large numbers of their market base using popular platforms such as Facebook or Twitter. Strategic use of these channels gives businesses the opportunity to expand their reach and engage the public in an efficient and cost effective manner. Below are 10 marketing strategies to maximize the use of social media in your cross-promotional marketing mix: 1. Announce your new LinkedIn, Facebook, or Twitter accounts in your email newsletters to create followers from your ...

Including social media sharing options like Twitter, Facebook, MySpace, LinkedIn, and Digg in your email marketing messages can generate a 30% higher click-through rate than emails without a social sharing option. According to a study by GetResponse, only half of email marketers are including social media links in their emails, even though it can vastly improve the effectiveness of their email marketing campaigns. The survey found that emails that had at least one social sharing option had a 30% higher click-through rate. If they had at least 3 social sharing options, then it had a 55% click-through rate. Twitter is the most popular ...

When running an email marketing campaign, personalizing your emails for each subscriber can help improve open and response rates. However, personalization means more than just addressing the subscriber by name. According to a survey by e-Dialog, respondents showed an increased desire for more personalization by knowing what products/services they like, the offers they like, and their preference on communication. Name was the fifth highest concern, while location, age, and gender fell even further on the list. Consumers were more likely to say they opened at least half of marketing emails when senders seemed to “know me a lot.” When asked about what the types ...

Email Marketing is one marketing tool available for you to grow your business. However, without a plan, you may not be able to truly maximize its effectiveness. First, figure out exact goals for your email marketing campaign. If it is to increase sales, then your emails should focus on coupons and special deals. If you want to grow your subscribers, provide innovative information. After you have clear goals, you can customize the newsletter to meet your goal. Maybe you will send weekly deals along with a once-a-month informational email. The content for your emails should be focused on your very specific target ...

According to a report by StrongMail, travel and hospitality companies don't use subscriber preferences or behaviors to target their offers in pre- and post-stay emails. This is a major mistake when running an email campaign. Only 30% of travel email marketers use their subscriber preferences, and doing so generated nearly twice as much revenue from their email programs than companies that send untargeted messages. Sending untargeted emails is a mistake that can cost your company, travel-related or not, out of a lot of potential business. Here are 5 more email marketing mistakes you might be making. Timing - Deciding on what day and what ...

Emails have been sent out from "PayPal and addressed to "Dear Member" with attachments are scams, according to the Chicago Tribune. The email claims that there has been suspicious behavior on PayPal accounts and it needs you to download the attachment and complete the steps it lists. Do not download the attachment and immediately delete the email. The email has been coming from info@Paaypal.com and is not from PayPal itself. There are a few steps that PayPal takes for extra security when sending out emails. Look for your name in the greeting. PayPal always address you in emails by your first and last ...