More companies are looking toward email to execute their marketing campaigns. However, with all of the bulk email providers out there, it can become too easy to make simply strategic mistakes that will hurt your campaign. Not having a strategy. There must be a plan behind every marketing campaign you launch. Detail the exact reasons for sending out each email, the content you will have, the audience you are targeting, the key messages, and what you consider a successful campaign. Using an old list. If you have an old list, not only will your information be out-of-date, but you may be wasting ...

Segmenting your the email list for your email newsletter is the easiest way to improve the conversion on your email marketing campaigns. The more engaged a subscriber is, the more committed they are to your company. They would require a different message than someone who never opens your message. There are three general categories you can use to segment your email list based on engagement. Engaged Subscribers These are people who click on your emails recently and frequently. These people want your emails and will respond to offers. This should be your main focus. Semi-Engaged These are people who do not always open ...

Having inactive subscribers on your email lists can often throw off your data. These are people who have never opened a campaign, or people who haven't been active in a long time but haven't unsubscribed from the list. Segment these people into a separate list called "nonresponders" and start seeing if you can get them active again. Email a link to your opt-in form and have them sign up again. On that page, give examples of your emails so they can see what they are signing up for. Email them with a coupon for your company. The more extreme the coupon, the more ...

When running a new email marketing campaign or strategy, it is important to pay attention to your data to see if it is successful. This is the best way to make sure that you aren't wasting your time, money, and energy on an email campaign that isn't bringing you any leads. There are a few areas you should pay attention. How much a message is opened. People who are frequently opening your messages are the ones who are the most engaged in your company and brand. See if there is a pattern between your frequent openers and use that to target ...

With people getting bombarded by more and more emails every day, it is important to keep your emails relevant to the people who are receiving them. If they aren't relevant, then people will quickly delete, unsubscribe, or mark it as spam. To make your emails relevant to subscribers, consider segmenting the recipient list. This way, the information you send out will only reach the people who need it. Pay attention to not only what services and products people are buying, but also what people are looking at on your website. This could help give you an idea about what they are interested ...

Make Strategic Marketing a Priority for 2010 Another decade has passed, I’m not sure how 2009 was for you, but I’m guessing if you are the average person, you have much to consider for the New Year. What resolutions did you make this year? Were any of the ones made last year successful? What about your business resolutions? Do those even exist, apart from the fact that you want to make more money? The great thing about a new year is that you have 12 fresh months to make things happen. Learn from the past and push forward to the future. Maybe ...

While it is important to have eye-catching and relevant content in your email marketing campaigns, it is also important when you send out emails to your subscribers. Research from Pivotal Veracity shows that the average time between when emails are sent to when they are seen has grown from 23.2 hours in January 2009 to 25.9 hours in August 2009. This means that if you have special deals or offers that require your subscribers to act in less than 24 hours with no additional warning, it is unlikely that they will respond. When sending out email campaigns, it is best to think ...

There are multiple ways you can use your e-mail marketing campaigns, two of them are e-mail newsletters and e-mail promotions. However, the purpose behind e-mail newsletters (customer retention) is drastically different from e-mail promotions (customer acquisition). E-mail promotions are for immediate action, whether it be prompting a purchase, downloads, or sign-ups. E-mail promotions generally have a short-term value that require response within a specific time period. These e-mails are for immediate returns. On the other hand, e-mail newsletters deal with building long-term relationships with your clients and customers. By building a relationship, the readers of the newsletters will be more likely ...

According to a new survey by Prospectiv, becoming a mother changes how you view online marketing. Women with children are more trusting and open toward online coupons compared to women without children. When dealing with marketing emails, 45% of moms said they wanted information that pertains to their lifestyle while 21% said they like to see anything they send. 35% of women without children said they did not want to be sent anything, and 30% were interested in information that pertains to their lifestyle. Also, only 1% of mothers found blogs were an effective way to market a brand, compared ...

Epsilon released their study on email marketing, which, among other things, show that worries about security and spam are forcing marketers to change the way they marketing themselves through their email. The Global Consumer Email Study 2009 (pdf) reports that the definition of spam has changed from not just emails they have not subscribed to, but "now encompasses irrelevant messages and contact saturation." North Americans deal with the most spam emails and the top reasons for unsubscribing are irrelevant content, email frequency and concerns about addresses being shared/sold and other privacy issues. The study also shows that while both the "from" and ...

Times are tough, but slowly the economy is working its way back to normalcy. Now is a great time to start reexamining your marketing efforts, or whether there are any efforts at all. Maybe the budget isn’t where you want it to be. Maybe your vision of how to market doesn’t match the size of your wallet. Obviously marketing is worth the investment, but if you’re on a tight budget, consider these low cost ways to market your business: E-mail Campaigns: Send a market specific, dynamic, message-effective e-mail. Sending an e-mail to 10,000 people will cost you very little. You ...

With the proliferation of the internet and internet marketing, it seems that our mailboxes are constantly getting bombarded with emails from a variety of sources. How do you decide which emails to open and which to trash, spam or delete immediately? Most of the time, this is all based on the effectiveness of the email's subject line. Just like a first impression, a subject line says a lot about you. It's important to create subject lines that will capture your reader's attention without making the most common mistakes that email marketers make. Here's a few tips to creating ...