As a full service marketing agency, it’s kind of hard not to notice the marketing efforts utilized by the businesses around us. It’s great to see campaigns being launched and creativity being stretched. So we thought it would be interesting to make this a regular thing and see what companies are doing to help grow their business and increase their exposure. Today’s featured business: Express I received this ad from Express awhile back, and recently decided to check on their website to see how the promotion was going.  I was pleasantly surprised to find that Express.com had updated their website to be ...

According to a recent article published in DMNews by Dianna Dilworth, FedEx is getting ready to execute a multichannel marketing campaign in 2010 as part of the company’s new strategy to integrate its brand messaging and creative across channels. The marketing efforts include both online and offline channels with a unified message directing consumers to a microsite designed to engage them. Steve Pacheco, director of advertising at FedEx, stated that, it is the first truly integrated marketing campaign launched by the company. He firmly believes that it is crucial to integrate as many channels of communications as possible since consumers are ...

Make Strategic Marketing a Priority for 2010 Another decade has passed, I’m not sure how 2009 was for you, but I’m guessing if you are the average person, you have much to consider for the New Year. What resolutions did you make this year? Were any of the ones made last year successful? What about your business resolutions? Do those even exist, apart from the fact that you want to make more money? The great thing about a new year is that you have 12 fresh months to make things happen. Learn from the past and push forward to the future. Maybe ...

New Year’s Day – Friday, January 1st Birthday of Martin Luther King – Monday, January 18th George Washington’s Birthday (commonly known as President’s Day) – Monday, February 15th Memorial Day – Monday, May 31st Independence Day – Monday, July 5th Labor Day – Monday, September 6th Columbus Day – Monday, October 11th Veterans Day – Thursday, November 11th Thanksgiving Day – Thursday, November 25th Christmas Day – Friday, December 24th Are you planing your 2010 direct mail marketing calendar? Looking for new ways to improve the effectiveness of your direct mail marketing? OneIMS can assist you with creating a powerful and effective cross-media marketing campaign coupled with direct mail. We ...

"The lack of proper advertising and marketing is one of the top seven reasons cited by the SBA that lead businesses to failure."    - Alan Jackson, Global Cash Flow Network With the emergence of web and social media, mass advertising and marketing is no longer something only the fortune 500 companies can afford. With the power of online marketing, small and mid-size companies can reach to millions of people around the world cost-effectively. Not only can you reach them with powerful message and strategy, you also have the ability to track how people are responding to your marketing efforts and make ...

By now, you’ve become accustomed to a variety of e-mail marketing tactics.  Small and large companies alike are using  e-mail marketing to engage their audience and to grow their sales.  The truth is that blasting an e-mail to everyone on your compiled client/prospect lists is not necessarily going to yield any results. The key to maximizing your conversions and improving the effectiveness of your e-mail campaigns is to have a strategic plan.  First, analyze the data you collected from previous campaigns.  By using behavior-based targeting, the likelihood of having better conversions is much greater.  Instead of sending your e-mail offers to ...

It seems that everyone’s talking about landing pages these days.  So you already have a website, why create a landing page?  Isn’t that just like having a one-page website in addition to your current website?  Not exactly. A landing page is a page that directly contains the content your visitor/customer is looking for.  This may mean that it’s a direct link to a promotion off your e-mail marketing campaign or newsletter, search engine advertisement or even a direct link from a directory or other related website.  The great advantage of landing pages is ...

Myth: Direct Mail is less effective than it used to be. Fact: Direct mail remains one of the most targeted forms of business communication. With an estimated 99% delivered to the right person at the right place at the right time, direct mail gets through the clutter (Source: "Deliverability: Print's Strong Suit" by Dr. Joe Webb). More than 8 out of 10 households read or scan the advertising mail they receive, (Source: Mail Moves America) and 55% look forward to their mail (Source: "The Mail Movement" - USPS). Besides, with the power of intelligent bar-code, you are able to track the exact location ...

  Mobile technology is revolutionizing the way we do marketing.  Research shows that e-mail marketing will reach close to $30 million in spending in 2009 alone.  That sum is expected to nearly double by 2014.  Briefly said, mobile marketing is the new era.  To get the most out of your mobile marketing campaign, make sure you are following some basic yet essential rules.  The first thing to keep in mind is that the attention span of your readers is extremely limited.  Your message will be seen in a screen of no more than 4 inches, limiting your message to just a few ...

The marketing world has never changed more than in the past five years.  Today's biggest marketing discovery is social media marketing.  Relying on spheres of influence and the viral nature of social media networks, social media marketing has become not just the next "in" thing in marketing but also the new generation of marketing. Social networking sites such as Facebook reach millions of people all over the world on a daily basis enhancing brand awareness, brand loyalty and of course, advertising.  The concept of social media marketing is simple.  Imagine that you stumble upon a great new an exciting ad on ...

As times change and technology advances, the needs and requirements of clients change.  To keep up with technology and the ever-increasingly sophisticated customer, businesses must constantly revise and update their marketing strategies.  Every marketing campaign has one common goal: obtain a response from the target audience.  Not too long ago, the preferred method for marketing campaigns was a mass marketing approach where a specific offer would be sent to as many prospects as possible.  While that may have increased visibility, conversion rates are very low.  Recently, sophisticated technology has made a case for the superiority of a one-to-one marketing approach. ...

Variable Data Printing (VDP) allows marketers to target a highly specified customer base with the use of specialty data and mailing lists.  Business owners can actually imagine "the perfect customer," the one most likely in need of their goods and services, and then systematically target individuals who fall into the target market category according to an almost infinite number of specifications, including income bracket, interests, geographic area, marital status, gender, and many other types of data.  The beauty of VDP is this:  the more data you collect about an individual, by tracking purchasing habits, collecting survey information, email marketing and ...