Every website needs to be optimized in order to receive the best results. Although every company may have a different target audience, there are a few key pieces that every optimized website needs. Without these pieces, you might be ruining your B2B Website Optimization. Not Putting Keywords In Your Page Titles A page title is the phrase that appears in the to bar of your browser window. These are one of the first things search engines look at to find relevant content. Many businesses have a tendency to make their page titles say "Home" or "About Us." However, you should be ...

A website is more than just a brochure. It is a 24-hour live sales person that is constantly promoting your company and its products and services. Among many things, your website serves as a tool that helps communicate the value that your business brings to the consumer. Let your website show why visitors should utilize your business and why you are different from your competition. As you may only get a few minutes of your potential customers' time, it is imperative that the information that you provide is conveyed easily, effectively and dynamically. Otherwise you risk the possibility of the individual leaving ...

Having a blog on your business website is a simple way to increase traffic to your website, as well as improve your search engine optimization. However, it can be daunting to start a blog from scratch without any previous experience. Here are a few steps you can take before launching your business blog in order to help increase its chances of success. Describe Your Ideal Customer The purpose behind your blog is to increase traffic and bring your website to the people who will use your products and services. Defining who your ideal customer is, where they come from, and the type ...

For small and medium-sized businesses, utilizing a Twitter and blog for the company can significantly increase the number of monthly leads generated. [caption id="attachment_1452" align="alignleft" width="300" caption="Image courtesy eMarketer"][/caption] A survey from HubSpot to business-to-consumer (B2C) companies showed that more than half of those using Twitter generated twice the median number of monthly leads compared to non-Twitter users. If the company had between 100 to 500 followers, then they generated 146% more median monthly leads than those with 21 to 100 followers. Blogging had an effect for both B2C and business-to-business (B2B) lead generation. Companies who blogged had a median of 15 monthly ...

Having a blog can help generate traffic for your website and increase your SEO rankings. However, actual lead generation begins to grow once blogs offered more blog posts, approximately 20 to 50 articles, according to HubSpot. After you have crossed this number, you will not only make an impact on search engines, but other websites will be more likely to link to your articles. You increase your credibility when you have more than 20 posts on your site. It was found that customers with more than 52 blog posts averaged 77% more leads than those who had between 24-51 articles. Companies that had ...

Creating a blog for your company or business can be a great way to inform customers and build a brand for your company. However, getting one started can be a daunting if you are not sure where to start. Here are three questions you should answer before you begin blogging for your business. What is your goal with the blog? Do you want to become a leader in your industry and create a following? Then you need to have a lot of unique and original material to compete with what is already out there. If you are looking to increase your ...

On October 5, BuddyPress 1.1.1 was released to offer WordPress MU users the benefits of social networking, launching WordPress into a new era. The new version is a social networking layer that can be added to any existing installation of WordPress MU making WordPress sites social. Here are some of the benefits of the new BuddyPress. With the help of this new version of BuddyPress, WordPress administrators can create specific profile questions for members to fill in. This allows other users and followers to view information about the members. Extended profile capabilities for members gives each member a unique ...

The amount of time Americans spend on social networking and blogging sites as tripled in the past year. According to the Nielsen Company, time spent on social network and blogging sites, like Facebook and MySpace, accounted for 17 percent of all time spent on the Internet in August 2009. With an increase in the amount of time people spend on social networking and blogging sites, it is important for your company to adjust its advertising and marketing campaigns. Estimated online advertising has increased from approximately $49 million in August 2008 to $108 million in August 2009, a 119 percent increase. ...

Times are tough, but slowly the economy is working its way back to normalcy. Now is a great time to start reexamining your marketing efforts, or whether there are any efforts at all. Maybe the budget isn’t where you want it to be. Maybe your vision of how to market doesn’t match the size of your wallet. Obviously marketing is worth the investment, but if you’re on a tight budget, consider these low cost ways to market your business: E-mail Campaigns: Send a market specific, dynamic, message-effective e-mail. Sending an e-mail to 10,000 people will cost you very little. You ...

In part 1, we looked at just the first basic steps you should talk when starting a brand new blog. Now that you have been blogging for a bit and have a few posts up, it is time to gain a readership. These are just a few ways to help you gain a loyal readership for your blog. RSS Feed One of the most basic things you can do to help improve a loyal readership is by keeping the link for your RSS feed readily accessible. If people like what they see right away, then they'll most likely add your blog to ...

Starting a new blog can be another simple step toward raising your brand or company's awareness online. However, if you've never taken part in blogging before, it can be an overwhelming experience. Here are some basic tips to getting your blog started. Easy URL Many people don't think too hard about their username when creating an account for the first time. However, this is one element of your site that can easily bring in more traffic. Use your company name if available or make it related to what the subject of your blog will be. Design The first thing someone will notice when ...

The days of 56K modems are gone.  High-speed internet is not only the rage but the norm.  The benefits for including customer-centric multimedia elements on your website are so dynamic and irrefutable that failing to do so can be a great disadvantage to your business. Taking advantage of new technologies is just one way to stay ahead of your competition. Fortunately, with the availability of fast internet connections, you no longer have to fear for slow download times.  Today’s internet marketing is driven by rich media that not only drives customers to your site, but makes your site memorable. Virtual tours, ...