http://blog.oneims.com OneIMS - Integrated Marketing Solutions, Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs Fri, 27 Aug 2010 15:37:55 +0000 http://backend.userland.com/rss092 en Variable Data Printing, also known as VDP, is a marketing approach that has shown significant results for direct marketers and businesses of varying industries. This method of printing allows the sender to customize each and every document within a single run of digital printing. Customization of these print pieces can fall into various levels; such as static, [...]]]> http://blog.oneims.com/2010/08/26/variable-data-printing-a-new-twist-to-an-old-method/ Conversions on paid search advertisements for small businesses have increased over the past year, according to the “State of Small Business Online Advertising Q2 2010” report from WebVisible. In the second quarter of 2010, small businesses were seeing 43.3% of clicks resulting in website conversion and 6.9% in a phone call, a significant increase over the [...]]]> http://blog.oneims.com/2010/08/25/small-businesses-see-higher-paid-search-conversions/ While many marketers may worry about direct mail marketing dying away, there are still plenty of people who are investing in it – specifically, in politics. As it gets closer to November elections, you can see plenty of local, state, and national politicians choosing direct mail campaigns as part of their overall marketing tactics. Mississippi Governor Haley [...]]]> http://blog.oneims.com/2010/08/18/direct-mail-marketing-surges-in-politics/ Last week, Delta Airlines launched a new feature on their Facebook page that allows fans to book flights without leaving the fan page. The new feature, which will also be coming to Delta’s display ads on various news and publisher sites, has an arrow consumers can click and then it will expand a window on the [...]]]> http://blog.oneims.com/2010/08/16/companies-find-more-ways-to-utlize-facebook-pages/ Global Director of Digital and Social Media for PepsiCo Bonin Bough talked with BigThink.com about Pepsi’s social media strategy. One idea that he discusses is how everyone’s social media strategy needs to be unique to their company and resources. Being true to your company and its brand in the end will be what helps increase [...]]]> http://blog.oneims.com/2010/08/13/there-are-no-set-rules-to-social-media/