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	<title>Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs</title>
	<link>http://blog.oneims.com</link>
	<description>OneIMS - Integrated Marketing Solutions, Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs</description>
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		<title>10 Email Marketing Mistakes You Could Be Making</title>
		<description><![CDATA[More companies are looking toward email to execute their marketing campaigns. However, with all of the bulk email providers out there, it can become too easy to make simply strategic mistakes that will hurt your campaign.

Not having a strategy. There must be a plan behind every marketing campaign you launch. Detail the exact reasons for [...]]]></description>
		<link>http://blog.oneims.com/2010/03/11/10-email-marketing-mistakes-you-could-be-making/</link>
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		<title>4 Landing Page Tips to Increase Conversion on Your B2B Website</title>
		<description><![CDATA[Most Business-to-Business marketers work at targeting the right keywords on search engines to bring in new customers. However, more clicks doesn&#8217;t always equal higher sales. B2B companies need to also work on converting those clicks by creating a better landing page.
Landing pages help keep potential customers engaged and help close the sale. Here are four [...]]]></description>
		<link>http://blog.oneims.com/2010/03/04/4-landing-page-tips-to-increase-conversion-on-your-b2b-website/</link>
			</item>
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		<title>5 Ways to Improve SEO for your eCommerce Website</title>
		<description><![CDATA[Improving your sales through better search engine optimization can be hard. Using repetitive product descriptions and a lack of products and content are difficult things to overcome. However, there are 5 simple ways retail websites can adjust their website to maximize their search engine optimization.

Add new content to the website. While it is important to [...]]]></description>
		<link>http://blog.oneims.com/2010/03/03/5-ways-to-improve-seo-for-your-ecommerce-website/</link>
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		<title>The Scope: Looking at the Marketing Around Us – North Face</title>
		<description><![CDATA[As a full service marketing agency, it’s difficult not to notice the marketing efforts utilized by the businesses around us. It’s great to see campaigns being launched and creativity being stretched. So we thought it would be interesting to make this a regular feature and see what companies are doing to help grow their business [...]]]></description>
		<link>http://blog.oneims.com/2010/03/02/the-scope-looking-at-the-marketing-around-us-%e2%80%93-north-face/</link>
			</item>
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		<title>6 Ways to Tell If Your Website Needs a Redesign</title>
		<description><![CDATA[With more people searching and researching companies online, your website could easily be the first thing a potential customer sees about your business. Having a website design that hasn&#8217;t been updated in years conveys that your company doesn&#8217;t belong in 2010.
Depending on the business, it is imperative to keep your website up-to-date. There are a [...]]]></description>
		<link>http://blog.oneims.com/2010/02/25/6-ways-to-tell-if-your-website-needs-a-redesign/</link>
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