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	<title>OneIMS &#124; Integrated Marketing Solutions &#124; Branding &#124; Marketing &#124; Interactive &#124; Web Design &#124; Web Development &#124; Online Marketing &#124; Search Engine Marketing &#124; Email Marketing &#124; SEO &#124; On Demand Printing Services &#124; VDP &#124; Variable Data Printing</title>
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	<link>http://blog.oneims.com</link>
	<description>OneIMS &#124; Integrated Marketing Solutions &#124; Web Design &#124; Web Development &#124; Printing Services &#124; Digital Printing &#124; Online Marketing &#124; Email Marketing &#124; Advertising &#124; SEO &#124; Search Engine Optimization &#124; VDP &#124; Variable Data Printing &#124; Wide Format Printing &#124; Large Format Printing &#124; PURLs</description>
	<pubDate>Thu, 20 Nov 2008 18:26:26 +0000</pubDate>
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		<title>Creating a Culture of Communication in Marketing: Part I</title>
		<link>http://blog.oneims.com/2008/11/20/creating-a-culture-of-communication-in-marketing-part-i/</link>
		<comments>http://blog.oneims.com/2008/11/20/creating-a-culture-of-communication-in-marketing-part-i/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 17:25:40 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
		
		<category><![CDATA[B2B Marketing]]></category>

		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Marketing Tips]]></category>

		<category><![CDATA[Marketing Strategies]]></category>

		<guid isPermaLink="false">http://blog.oneims.com/?p=392</guid>
		<description><![CDATA[Your business, solutions and products are constantly being marketed even when you might not intentionally be trying to &#8220;make a sale&#8221;. Over the next few blogs, we&#8217;d like to take some time to comment on current communication trends, as well as suggest efficient communication techniques to enhance and solidify your marketing relationships.
Rather than having random [...]]]></description>
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		<title>Database Management - Increasing the effectiveness of VDP</title>
		<link>http://blog.oneims.com/2008/11/18/database-management-increasing-the-effectiveness-of-vdp/</link>
		<comments>http://blog.oneims.com/2008/11/18/database-management-increasing-the-effectiveness-of-vdp/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 07:08:10 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
		
		<category><![CDATA[Data Segmentation]]></category>

		<category><![CDATA[Direct Mail Marketing]]></category>

		<category><![CDATA[Email List Segmenting]]></category>

		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Mailing List]]></category>

		<category><![CDATA[Marketing Tips]]></category>

		<category><![CDATA[PURL Landing Pages]]></category>

		<category><![CDATA[Personalized URLs]]></category>

		<category><![CDATA[Print-on-Demand]]></category>

		<category><![CDATA[Variable Data Printing]]></category>

		<category><![CDATA[VDP]]></category>

		<guid isPermaLink="false">http://blog.oneims.com/?p=389</guid>
		<description><![CDATA[A long-held truth amongst marketing professionals is that an accurate, clean, well-populated database of client info is key to connecting with your customers.  This is especially true when it comes to utilizing variable data printing and personalized URL marketing.  If you are looking at VDP and PURL you already know that every customer is different [...]]]></description>
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		<item>
		<title>Undeliverable-as-Addressed (UAA) - The New USPS Postal Regulation – Effective November 23rd.</title>
		<link>http://blog.oneims.com/2008/11/17/undeliverable-as-addressed-uaa-the-new-usps-postal-regulation-%e2%80%93-effective-november-23rd/</link>
		<comments>http://blog.oneims.com/2008/11/17/undeliverable-as-addressed-uaa-the-new-usps-postal-regulation-%e2%80%93-effective-november-23rd/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 18:08:51 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
		
		<category><![CDATA[Direct Mail Marketing]]></category>

		<category><![CDATA[Mailing List]]></category>

		<category><![CDATA[USPS]]></category>

		<guid isPermaLink="false">http://blog.oneims.com/?p=381</guid>
		<description><![CDATA[Starting November 23, 2008 all mailing addresses must be updated every 95 days to meet the new USPS regulations.  All mail pieces are included in this regulation, not just automation rate and pre-sorted rate mail.
Link to New Regulation: http://www.usps.com/mailpro/2008/mayjune/page5.htm
ARE YOU PREPARED FOR THE NEW USPS POSTAL REGULATION?
 

    

	]]></description>
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		<item>
		<title>PURL (Personalized URL) Increases Revenue</title>
		<link>http://blog.oneims.com/2008/11/17/purl-personalized-url-increases-revenue/</link>
		<comments>http://blog.oneims.com/2008/11/17/purl-personalized-url-increases-revenue/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 17:51:29 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[B2B Marketing]]></category>

		<category><![CDATA[B2C Marketing]]></category>

		<category><![CDATA[Digital Printing]]></category>

		<category><![CDATA[PURL Landing Pages]]></category>

		<category><![CDATA[Personalized URLs]]></category>

		<category><![CDATA[Print-on-Demand]]></category>

		<category><![CDATA[Variable Data Printing]]></category>

		<category><![CDATA[PURL]]></category>

		<guid isPermaLink="false">http://blog.oneims.com/?p=372</guid>
		<description><![CDATA[The Taser Inc. case finally gives us evidence.
The theory of using a personalized web page to grab a potential customer&#8217;s attention is a good one, but where are the figures to back this up?  Personalized URL is certainly an exciting new addition to marketing strategy.  Never before have marketers been able to connect with their [...]]]></description>
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		</item>
		<item>
		<title>Online Marketing 101:  Create a Strong Call to Action</title>
		<link>http://blog.oneims.com/2008/11/16/online-marketing-101-create-a-strong-call-to-action/</link>
		<comments>http://blog.oneims.com/2008/11/16/online-marketing-101-create-a-strong-call-to-action/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 04:43:57 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Direct Mail Marketing]]></category>

		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Marketing Tips]]></category>

		<category><![CDATA[Online Directory]]></category>

		<category><![CDATA[Online Marketing]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Marketing Strategies]]></category>

		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://blog.oneims.com/?p=360</guid>
		<description><![CDATA[What Is A Call to Action?
A call to action is simply a strategic communication in your marketing materials telling your customer what to do next.  So many marketers create persuasive and alluring marketing materials, but forget to give interested parties a concrete method to move forward and make a purchase.  Your call to action is [...]]]></description>
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