Comments for OneIMS | Integrated Marketing Solutions | Branding | Marketing | Interactive | Web Design | Web Development | Online Marketing | Search Engine Marketing | Email Marketing | SEO | On Demand Printing Services | VDP | Variable Data Printing http://blog.oneims.com OneIMS | Integrated Marketing Solutions | Web Design | Web Development | Printing Services | Digital Printing | Online Marketing | Email Marketing | Advertising | SEO | Search Engine Optimization | VDP | Variable Data Printing | Wide Format Printing | Large Format Printing | PURLs Fri, 21 Nov 2008 19:14:47 +0000 http://wordpress.org/?v=2.6.1 Comment on 5 Effective Ways to Segment Your E-mail List and Increase Response Rates by Jason Tweed http://blog.oneims.com/2008/10/17/5-effective-ways-to-segment-your-e-mail-list-and-increase-response-rates/#comment-291 Jason Tweed Thu, 20 Nov 2008 15:37:20 +0000 http://blog.oneims.com/?p=255#comment-291 Another way to segment e-mail lists is by occupation. While there are certainly benefits to targeting gender and age, people don't tend to identify themselves as a 45-year-old woman. They will say "I am a physician" or "I'm an architect". With our clients we have found success focusing on how people identify themselves. Another way to segment e-mail lists is by occupation. While there are certainly benefits to targeting gender and age, people don’t tend to identify themselves as a 45-year-old woman. They will say “I am a physician” or “I’m an architect”.

With our clients we have found success focusing on how people identify themselves.

]]> Comment on How to Avoid Marketing Failures by Jason Tweed http://blog.oneims.com/2008/11/13/how-to-avoid-marketing-failures/#comment-290 Jason Tweed Thu, 20 Nov 2008 15:30:09 +0000 http://blog.oneims.com/?p=362#comment-290 Good article. I do have one addition. In my practice I see clients who do have products with large appeal, so they try to market to everyone with a generic message. Unfortunately, some products need to be sold with highly targeted audiences in mind. We frequently create multiple websites selling the same product to very different audiences. While two people may be able to use the same product, the message that will entice them to do so may be very different. Good article. I do have one addition.

In my practice I see clients who do have products with large appeal, so they try to market to everyone with a generic message. Unfortunately, some products need to be sold with highly targeted audiences in mind.

We frequently create multiple websites selling the same product to very different audiences. While two people may be able to use the same product, the message that will entice them to do so may be very different.

]]> Comment on Should I Change My B2B Marketing Strategies During a Recession? by Marketing In A Recession - The In Thing | ReadyContacts Role-based B2B Contacts http://blog.oneims.com/2008/10/15/should-i-change-my-b2b-marketing-strategies-during-a-recession/#comment-269 Marketing In A Recession - The In Thing | ReadyContacts Role-based B2B Contacts Mon, 17 Nov 2008 13:53:03 +0000 http://blog.oneims.com/?p=246#comment-269 [...] Should I Change My B2B Marketing Strategies During a Recession? - The OneIMS Blog [...] [...] Should I Change My B2B Marketing Strategies During a Recession? - The OneIMS Blog [...]

]]> Comment on Principles of Advertising: #1 – Know your audience by Principles of Advertising: #1 – Know your audience « OneIMS - Web Design | Web Development | SEO | SEM http://blog.oneims.com/2008/02/01/principles-of-advertising-1-%e2%80%93-know-your-audience/#comment-139 Principles of Advertising: #1 – Know your audience « OneIMS - Web Design | Web Development | SEO | SEM Fri, 31 Oct 2008 18:50:22 +0000 http://blog.oneims.com/2008/02/01/principles-of-advertising-1-%e2%80%93-know-your-audience/#comment-139 [...] More at http://blog.oneims.com/2008/02/01/principles-of-advertising-1-%e2%80%93-know-your-audience/ Possibly related posts: (automatically generated)Getting my ass kicked by a girlIncrease Web [...] [...] More at http://blog.oneims.com/2008/02/01/principles-of-advertising-1-%e2%80%93-know-your-audience/ Possibly related posts: (automatically generated)Getting my ass kicked by a girlIncrease Web [...]

]]> Comment on Principles of Advertising: #1 – Know your audience by Principles of Advertising: #1 – Know your audience « OneIMS - Web Design | Web Development | SEO | SEM http://blog.oneims.com/2008/02/01/principles-of-advertising-1-%e2%80%93-know-your-audience/#comment-138 Principles of Advertising: #1 – Know your audience « OneIMS - Web Design | Web Development | SEO | SEM Fri, 31 Oct 2008 18:44:37 +0000 http://blog.oneims.com/2008/02/01/principles-of-advertising-1-%e2%80%93-know-your-audience/#comment-138 [...] More at http://blog.oneims.com/2008/02/01/principles-of-advertising-1-%e2%80%93-know-your-audience/ Posted by oneimsweb Filed in Uncategorized Tags: Direct Mail Marketing, Marketing Strategies, [...] [...] More at http://blog.oneims.com/2008/02/01/principles-of-advertising-1-%e2%80%93-know-your-audience/ Posted by oneimsweb Filed in Uncategorized Tags: Direct Mail Marketing, Marketing Strategies, [...]

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