How Going Green Can Make and Save You Money
July 17, 2008 by OneIMS · 1 Comment
In our environmentally conscious world, environmentally responsible businesses and companies can gain more than a good conscience. While most attribute switching to environment-friendly products and processes to save energy and hold on to some extra cash, going the extra mile to demonstrate your environmental responsibility can mean much more than that.
According to recent environmental surveys, the decisions of many consumers are based on the environmental impact made by the products and services they purchase. Take paper for example. Today, more and more companies and consumers prefer using paper made from post-consumer waste. You see this phenomenon just about everywhere; from paper cups and napkins at your local coffee shop or café, to birthday cards. More and more people are turning to products that are good for the environment.
What does this mean for you as a business owner? If you are already using eco-friendly products and offering environment-friendly services, spread the word about your actions to help conserve our environment. This can contribute favorably to your image and your overall reputation. Publicizing your efforts to conserve the environment makes you appear as a company that is responsible and conscientious about the world we live in.
If you haven’t yet embraced eco-friendly practices, now is the time to start thinking about it. Making some small changes may save you money in the long run and can also bring in new clients who are environment-conscientious. The way things are going, it won’t be long before the government issues new regulations demanding mandatory changes to your business practice, so why not do it voluntarily and attract some new clients?
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Web-to-Print: ONE click printing at your fingertips!
June 19, 2008 by OneIMS · Leave a Comment
We are always looking to make life easier for our clients, and thanks to the power of the Web, we’ve done it again! We’re happy to announce the launch of our newest service, Web-to-Print.
This new turnkey solution allows you to order your print materials online. You have the power to create, edit, and approve your print materials before they go to press. With this form of digital asset management, you no longer have to worry about storing back ups or looking elsewhere to access your files.
Here’s an overview of the process:
1. Log in to the OneIMS Marketing Portal
2. Select the desired marketing piece
3. Customize according to your immediate need
4. View and approve proof
5. Track progress in real time as your product gets printed and shipped!
Benefits
* Intuitive, easy-to-use ordering
* Instant online proofing
* Fully customizable templates
* Upload your photos, update contact information and color schemes in real-time
* Variable Data capability
* Start-to-finish creation and checkout in just minutes
* Product catalog
* Offers real-time status updates
If you have questions, or need more information about this solution, feel free to contact us at 1-888-ONE-IMS1, or send an e-mail to info@oneims.com
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Making your Wide Format Project a Success
May 18, 2008 by OneIMS · Leave a Comment
Are you ready to make a splash? Ready to grab everyone’s attention? Then you’re ready to start on your wide format printing project. As with any project, thinking ahead of time will avoid unpleasant surprises and disappointments. Most importantly, it will allow you to choose the right type of wide format printing for your needs. Once you’re ready to start on your wide format project, make sure you can answer these questions.
1. What message does the signage need to convey?
Is it a new service or product you are promoting? Is it a special promotion? Think about the image and the purpose of your signage before moving on to the next step.
2. Is it informative or entertaining?
If you’re going for entertainment, make sure your signage makes a lasting impression. Think about colors, eye-catching images and attention grabbing quotes that entertain and draw customers in. Going for an informative approach? What information needs to be conveyed? How much information is too much? Successful signage is a delicate balance between relevant information and a promotion offer. Too much information can be overwhelming. Just enough information can be a great teaser.
3. How long will the sign/graphic be used – is it temporary, permanent or reusable?
When deciding the type of sign you will be creating, think about how long you will use it for. Is this a sign you want to use for a specific season only? A one-time promotion? Does it require a date? Will a date render it non-reusable? Reusable is better, but keeping the same sign up forever gets boring. On the other hand, having an outdated sign is false advertising and annoying for your customers. Wide format printing is a relatively inexpensive solution that allows you to print large format graphics to keep a fresh look. Seasons change, holidays change and tastes change. Make sure to update your graphics and have a fresh look all year round to keep your audience excited.
4. What conditions will the sign be exposed to?
Before deciding on the specific type of printing method, make sure you know where your signage will be used. If your sign is for outdoor use, make sure you choose a media that will withstand sun damage, rain, wind and general wear and tear. If it’s for indoor use, what temperature will it be exposed to? Is it meant to go on windows with high exposure to sunlight or hung on walls or away from sunlight. Does it require lamination? Should it be UV coated to prevent fading? Whichever your needs are, a wide format printing consultant can let you know what the best medium for your printing project is.
5. What is the average distance between the sign/graphic and the intended viewer?
Once you know where you will post your signs, think of how large and clear the images and text need to be on your signage. Ask several people to give you their opinion.
6. Who is the intended audience?
This is by far one of the most important things to keep in mind. Is your sign meant to get children excited? Then think bold images and bright colors. Is it meant for a specific group interested in specific things? Think about the type of colors, images and fonts that will attract your target audience.
7. Will the sign require special installation?
Once you know the size and location of your sign, figure out if it will require special installation. Will you require wall mounts, posts, outdoor installers, permits or other equipment? Make a list of all the equipment you will need so that installation will be a smooth process.
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