According to a recent article published in DMNews by Dianna Dilworth, FedEx is getting ready to execute a multichannel marketing campaign in 2010 as part of the company’s new strategy to integrate its brand messaging and creative across channels. The marketing efforts include both online and offline channels with a unified message directing consumers to a microsite designed to engage them. Steve Pacheco, director of advertising at FedEx, stated that, it is the first truly integrated marketing campaign launched by the company. He firmly believes that it is crucial to integrate as many channels of communications as possible since consumers are ...

The marketing world has never changed more than in the past five years.  Today's biggest marketing discovery is social media marketing.  Relying on spheres of influence and the viral nature of social media networks, social media marketing has become not just the next "in" thing in marketing but also the new generation of marketing. Social networking sites such as Facebook reach millions of people all over the world on a daily basis enhancing brand awareness, brand loyalty and of course, advertising.  The concept of social media marketing is simple.  Imagine that you stumble upon a great new an exciting ad on ...

While having a website is a step in validating the credibility of your business, a badly laid out website can cause your visitors to wonder about the credibility of your overall operation.  Creating a website is no longer something that only large companies can afford to do.  "Home-made" websites are popping up all over the place.  While being online increases your reach, a bad website can chase customers away.  The key is to design your website in a way that gives your business credibility.  What is credibility?  Credibility is the trust that you inspire based on factors like usability, accessibility, security, ...

The days of 56K modems are gone.  High-speed internet is not only the rage but the norm.  The benefits for including customer-centric multimedia elements on your website are so dynamic and irrefutable that failing to do so can be a great disadvantage to your business. Taking advantage of new technologies is just one way to stay ahead of your competition. Fortunately, with the availability of fast internet connections, you no longer have to fear for slow download times.  Today’s internet marketing is driven by rich media that not only drives customers to your site, but makes your site memorable. Virtual tours, ...