In the past year, podcast audiences grew by 18%.  Videocast audiences grew by 10%.  With the many social marketing tools available today, podcasts continue to grow in popularity and many online marketers are realizing the incredible potential of podcasting as a social media tool.  30% of all internet users have downloaded and listened to a podcast. The term “podcast” can be deceiving.  Listeners do not need an iPod or any kind of music player to listen to a podcast.  Almost half of all podcast listeners download programs and listen directly on their computers.  A videocast is simply a podcast with accompanying ...