MySpace, Facebook, Twitter, Oh My! - Flock 2.0 Integrates Social Media Outlets
October 21, 2008 by OneIMS · Leave a Comment
With the familiarity of Firefox, yet with a foundation all its own, Flock 2.0, the new social browser, boasts a combination of media tools that is sure to revolutionize your web-browsing experience.
Nearly a year after its beta release, the newest version of Flock is making waves as it aims to enhance what the Internet is most known for, the art of connection. With all the energy spent on keeping up with everything that’s the latest, why not make your social life easier by streamlining it? Enter Flock.
By integrating social services such as MySpace, Facebook, Twitter, YouTube, and Picasa, to name a few, Flock’s developers had a specific audience in mind. The target market is the 18-34 year old demographic who depend heavily on staying up to date with who’s who, who’s where and why.
Yet, with all its “drag and drop” and “one-stop shopping” features, Flock seems to be lacking a few tools such as instant messaging and listening to podcasts. This could all change depending on feedback from the fans. Also, why name it “Flock”? Any thoughts?
So, is all this keeping in touch a bit overwhelming for you? Send us your comments!
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Marketing Optimization for Maximum ROI
October 14, 2008 by Joe Samuel · 1 Comment
Optimization means “the action of finding the best solution.” Mathematical programming, or optimization modeling, is a branch of mathematical modeling that is concerned with finding the optimal solution to a problem. Initially, optimization was used as a way to mathematically determine the optimal allocation of scarce resources. The concept has been borrowed by businesspeople to aid decision-making.Optimization has been used in the areas of the manufacturing supply chain, airline revenue yields, and financial investment risk assessment. More recently, the concept is being adopted by marketing.
Phrases such as site optimization, search engine optimization, event optimization, and campaign optimization must be familiar. A more recent concept with broader application to marketing is the idea of marketing optimization. Marketing optimization addresses, determining the optimal subset of combination that will maximize profit. Marketing’s primary responsibility to the organization is to generate profitable revenue growth. It would seem that maximizing profit is a relatively easy thing to do: just achieve the full profit potential for each and every customer. Easier said than done.
The sheer number of customers, products, and communication channels creates complexity, often making it difficult to find the right set of customer-product-channel combination that will maximize profit while ensuring customer satisfaction.At the same time, product life cycles are getting shorter, competition is fiercer, market fragmentation and the number of segments are greater, and change is accelerating, adding further complexity to making marketing decisions. Marketing optimization is designed to help address this level of complexity.
Please, contact OneIMS today at 1-888-ONE-IMS1, or send an e-mail to info@oneims.com and let us help you with your Social Media Marketing.
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Podcast Power: Social Marketing in the Digital Age
October 9, 2008 by OneIMS · 4 Comments
In the past year, podcast audiences grew by 18%. Videocast audiences grew by 10%. With the many social marketing tools available today, podcasts continue to grow in popularity and many online marketers are realizing the incredible potential of podcasting as a social media tool. 30% of all internet users have downloaded and listened to a podcast.
The term “podcast” can be deceiving. Listeners do not need an iPod or any kind of music player to listen to a podcast. Almost half of all podcast listeners download programs and listen directly on their computers. A videocast is simply a podcast with accompanying video. Podcasts are informative or entertaining audio or video programs, focused on virtually any topic or theme.
Podcast Practices: Three Hints for Podcasting as a Social Media Tool
1. Keep it short. The content of your podcast should determine the appropriate length. Technical, informational podcasts can be short and simple, no longer than 10 minutes. If the content is engaging and entertaining, a podcast can be as long as 30 minutes; any longer and you run the risk of losing your audience’s attention.
2. Focus on a topic that interests your customers. Potential listeners will be more likely to download and listen to your podcast if the title is a high-interest, specific topic.
3. Provide an outlet for response. Point your listeners to a website or online article to supplement their learning after the podcast is complete. Make sure your listeners know what action to take and offer several ways for the listener to respond.
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