Local businesses can easily gain eyes to their website by making sure their local search engine marketing is where it could be with a few simple steps. Claim your listing on major search engines. This is a simple step, but it is also very important. Claiming your business listing at Google, Yahoo, and Bing will give your company exposure and imrpove your rankings. Make sure you are listed in the correct categories. Having your business correctly listed is important in targeted searches. Making sure the mapping is correct and updating your listing can help with your searches. Keep your business information consistent. Having your information match ...

New Year’s Day – Friday, January 1st Birthday of Martin Luther King – Monday, January 18th George Washington’s Birthday (commonly known as President’s Day) – Monday, February 15th Memorial Day – Monday, May 31st Independence Day – Monday, July 5th Labor Day – Monday, September 6th Columbus Day – Monday, October 11th Veterans Day – Thursday, November 11th Thanksgiving Day – Thursday, November 25th Christmas Day – Friday, December 24th Are you planing your 2010 direct mail marketing calendar? Looking for new ways to improve the effectiveness of your direct mail marketing? OneIMS can assist you with creating a powerful and effective cross-media marketing campaign coupled with direct mail. We ...

Wish you all a prosperous 2010! Looking for new ways to improve your marketing strategy and increase sales? OneIMS can help. There are so many cost-effective strategic marketing and advertising options to fit your business need. If you are not sure if you are making the most of online marketing, other cross-media marketing solutions, let us help you do that. Contact us today at 1-888-ONE-IMS-1 or email us at sales@oneims.com. OneIMS is a Chicago Web Design Company. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisement and eMail Marketing. Some of the other cross-media marketing solutions that have proven to be effective for clients ...

"The lack of proper advertising and marketing is one of the top seven reasons cited by the SBA that lead businesses to failure."    - Alan Jackson, Global Cash Flow Network With the emergence of web and social media, mass advertising and marketing is no longer something only the fortune 500 companies can afford. With the power of online marketing, small and mid-size companies can reach to millions of people around the world cost-effectively. Not only can you reach them with powerful message and strategy, you also have the ability to track how people are responding to your marketing efforts and make ...

To many, the revolution in social media networks may seem like a fad that will fade out just as fast it appeared.  Yet, the truth is that social media is one of the fastest ways to reach out to prospective consumers. Between Facebook, Twitter, YouTube and other similar social media platforms, everything that can be said about you, whether good or bad, is transmitted almost instantaneously across the globe. With over 300 million users, Facebook is by far one of the biggest social media networks out there.  While it may have begun as a tool to keep college students in touch, ...

Having a website and a presence on cyberspace doesn’t mean you’ll succeed, not in today’s competitive world of marketing.  While an online presence is key, you have to do more than just have a web address to keep your edge. Once you have a web address, you need to market yourself on all fronts.  This involves optimizing your website through either Search Engine Optimization (SEO) or by using Pay-Per-Click (PPC) technologies to drive more traffic to your site.  Yes, this is the equivalent of putting up a banner or awning outside your brick-and-mortar store telling a passerby who you are. SEO requires ...

By now, you’ve become accustomed to a variety of e-mail marketing tactics.  Small and large companies alike are using  e-mail marketing to engage their audience and to grow their sales.  The truth is that blasting an e-mail to everyone on your compiled client/prospect lists is not necessarily going to yield any results. The key to maximizing your conversions and improving the effectiveness of your e-mail campaigns is to have a strategic plan.  First, analyze the data you collected from previous campaigns.  By using behavior-based targeting, the likelihood of having better conversions is much greater.  Instead of sending your e-mail offers to ...

It seems that everyone’s talking about landing pages these days.  So you already have a website, why create a landing page?  Isn’t that just like having a one-page website in addition to your current website?  Not exactly. A landing page is a page that directly contains the content your visitor/customer is looking for.  This may mean that it’s a direct link to a promotion off your e-mail marketing campaign or newsletter, search engine advertisement or even a direct link from a directory or other related website.  The great advantage of landing pages is ...

Having an online storefront means you’re always open for business Unlike other months, December is a critical month for just about any retailer.  According to the U.S. Census bureau, retailers’ sales during this busy month account for 15-24% of their total annual sales.  Besides Black Friday, the busiest shopping time during the year is the weekend right before Christmas. Typically, the Saturday before Christmas represents $15 billion worth of sales for retailers. This year, the United States East Coast was badly hit by a snowstorm that brought some areas up to two feet of snow, dashing the hopes of many retailers. With ...

Website, e-mail, and search spending made up the top of the list in changes business-to-business marketers would make in their online spending in 2010, according to BtoB magazine. More than half of B2B marketers would also increase their spending in social media and video marketing. However, more than half wanted to use social media for thought leadership while 49% wanted to use it to generate leads. On the other hand, 13% of B2B marketers would decrease their spending on online banners and 10% would decrease their spending on sponsorship. Want more information on how to increase your company’s reach online? The experts at ...

It might be tempting for local business owners to make changes to their business listings in order to improve their search engine optimization (SEO), but they actually might be ruining their listing. Changes like adding a slogan to the business name or changing office locations to seem local will actually negatively impact your listing and possibly get you delisted by the major search engines. Here are a few simple ways that you might be ruining your local business listing. Change your phone number in your business listing While call tracking might be an important way to measure success in advertising, your online business ...

With everyone jumping on the social media bandwagon, it is easy to get caught up in the hype and lose focus. Tapping into social media requires more than just a single idea, it requires an effective plan to help your company and brand create opportunities for community and engagement. Follow these tips to help you get started on your social media campaign. Create a vision Develop an idea of what you want your brand or company to be in social media. Will you be offering special deals or coupons? Is it to personalize your brand? What is the message you ...