Improving your sales through better search engine optimization can be hard. Using repetitive product descriptions and a lack of products and content are difficult things to overcome. However, there are 5 simple ways retail websites can adjust their website to maximize their search engine optimization. Add new content to the website. While it is important to show off your products, you also need content-based pages. These will not only be informative, but it will optimize your site for search engines and help engage customers. Some possible ideas are adding customer success stories, creating a blog with relevant news, tips, and product ...

As a full service marketing agency, it’s difficult not to notice the marketing efforts utilized by the businesses around us. It’s great to see campaigns being launched and creativity being stretched. So we thought it would be interesting to make this a regular feature and see what companies are doing to help grow their business and increase their exposure. Today’s featured business: North Face I’m a big fan of North Face gear, so I was intrigued when a colleague sent me an article about a new marketing strategy that North Face is planning on utilizing. I had a feeling that one day ...

With more people searching and researching companies online, your website could easily be the first thing a potential customer sees about your business. Having a website design that hasn't been updated in years conveys that your company doesn't belong in 2010. Depending on the business, it is imperative to keep your website up-to-date. There are a few simple ways you can see if it is time for you to revamp your website. Your Style is Outdated - Your website should be informative, not distracting. Clip art, flashing animation, outdated colors, and distracting backgrounds are all guilty practices many websites fall into. Look ...

When advertising on Google using Google AdWords, it is important to pay attention to the Quality Score assigned to the keywords you are targeting. The quality score is a number from one to ten that approximates how Google expects keywords to perform. There are four main aspects that your Quality Score affects: The quality score determines whether your ad is eligible to enter the auction for the keyword. The quality score figures out where to position your ad relative to the other ads on that page. A higher quality score reduces the price you bid on a keyword position. High quality score ads are given ...

As a full service marketing agency, it’s kind of hard not to notice the marketing efforts utilized by the businesses around us. It’s great to see campaigns being launched and creativity being stretched. So we thought it would be interesting to make this a regular thing and see what companies are doing to help grow their business and increase their exposure. Today’s featured business: Express I received this ad from Express awhile back, and recently decided to check on their website to see how the promotion was going.  I was pleasantly surprised to find that Express.com had updated their website to be ...

Creating an effective and creative pay-per-click campaign for your company that people click is only half of the battle. The other half is creating an appealing landing page that turns visitors into customers. But having major mistakes on your landing page can drive away potential customers that you worked hard to draw to your website. Here are a few mistakes that can drive people away. Spelling Errors - Something as basic as a spelling error can easily drive away potential customers. A spelling error makes your website seem unprofessional. If you cannot be cautious with your own website, how can clients trust ...

It can be easy to have a clear direct investment with paid search results. You invest exactly how much you want and get a certain amount of return back. However, the majority of clicks occur from the natural search results. The difference between having a SEO website showing up on the first page of a search engine and a non-SEO website on the third page can result in hundreds of clicks and thousands of dollars added to your revenue every month. Creating a SEO website that can compete not only with your competition but also with other articles and websites that all ...

With new social networking sites popping up and burning out every day it can be a challenge just to break through the piles of pop ups and product links.  Getting your message heard on the social networking scene is more difficult than ever but there are a few ways to make sure you get the most out of your advertising budget.   First and foremost, knowing your audience is key.  While there are some in the older demographics enjoying Facebook and twitter the audience mainly ranges the 10-25 age groups (unless you count parents checking up on their kids).  If you ...

According to a recent article published in DMNews by Dianna Dilworth, FedEx is getting ready to execute a multichannel marketing campaign in 2010 as part of the company’s new strategy to integrate its brand messaging and creative across channels. The marketing efforts include both online and offline channels with a unified message directing consumers to a microsite designed to engage them. Steve Pacheco, director of advertising at FedEx, stated that, it is the first truly integrated marketing campaign launched by the company. He firmly believes that it is crucial to integrate as many channels of communications as possible since consumers are ...

Google AdWords will display location-specific business phone numbers with destination urls in ads on high-end mobile devices starting this month. This way, viewers can click-to-call businesses the same way they click the url to visit websites. The phone number and closest business address will appear as a fifth line of ad text when the ad appears on mobile devices with full HTML browsers, like the iPhone, Nexus One, Android, Palm WebOS. Results can be seen on the Campaign Summary page within AdWords from the "click type" segment option under the “Filter and Views” drop down. The cost of a click to call ...

Business-to-Business (B2B) markets are different from the usual markets. It is generally smaller, the sales cycles are longer, and the products are more complex. This means that B2B marketers need to have different strategies for their search marketing techniques. Here are a few ways B2B search marketers can maximize their results. A B2B company's sales cycle is much longer. The real work is not having a prospective client find your website, but converting that to a sale. It is important to spend an equal amount of time on search engine rankings and the conversion rate of their site. Visitors will often stay ...

Local businesses can easily gain eyes to their website by making sure their local search engine marketing is where it could be with a few simple steps. Claim your listing on major search engines. This is a simple step, but it is also very important. Claiming your business listing at Google, Yahoo, and Bing will give your company exposure and imrpove your rankings. Make sure you are listed in the correct categories. Having your business correctly listed is important in targeted searches. Making sure the mapping is correct and updating your listing can help with your searches. Keep your business information consistent. Having your information match ...