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	<title>Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs &#187; Variable Data Printing</title>
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	<description>OneIMS - Integrated Marketing Solutions, Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs</description>
	<lastBuildDate>Fri, 30 Jul 2010 14:34:26 +0000</lastBuildDate>
	
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		<title>Multichannel Cross Media Marketing Initiatives are Growing in Interest Because of their Effectiveness</title>
		<link>http://blog.oneims.com/2010/01/13/multichannel-cross-media-marketing-initiatives-are-more-effective/</link>
		<comments>http://blog.oneims.com/2010/01/13/multichannel-cross-media-marketing-initiatives-are-more-effective/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 06:39:00 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Cross Media Marketing]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[PURL Landing Pages]]></category>
		<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[Personalized URLs]]></category>
		<category><![CDATA[Rich Media]]></category>
		<category><![CDATA[Social Advertising]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://blog.oneims.com/?p=1047</guid>
		<description><![CDATA[According to a recent article published in DMNews by Dianna Dilworth, FedEx is getting ready to execute a multichannel marketing campaign in 2010 as part of the company’s new strategy to integrate its brand messaging and creative across channels. The marketing efforts include both online and offline channels with a unified message directing consumers to [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Maximize Your E-mail Marketing Results</title>
		<link>http://blog.oneims.com/2009/12/29/maximize-your-e-mail-marketing-results/</link>
		<comments>http://blog.oneims.com/2009/12/29/maximize-your-e-mail-marketing-results/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 12:00:45 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Cross Media Marketing]]></category>
		<category><![CDATA[Customer Profiling]]></category>
		<category><![CDATA[Data Segmentation]]></category>
		<category><![CDATA[Email List Segmenting]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personalized URLs]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[PURL]]></category>
		<category><![CDATA[PURL Landing Pages]]></category>
		<category><![CDATA[PURLs]]></category>

		<guid isPermaLink="false">http://blog.oneims.com/?p=955</guid>
		<description><![CDATA[By now, you’ve become accustomed to a variety of e-mail marketing tactics.  Small and large companies alike are using  e-mail marketing to engage their audience and to grow their sales.  The truth is that blasting an e-mail to everyone on your compiled client/prospect lists is not necessarily going to yield any results.
The key to maximizing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Paper Myth Busted: Direct Mail is less effective than it used to be</title>
		<link>http://blog.oneims.com/2009/12/26/paper-myth-busted-direct-mail-is-less-effective-than-it-used-to-be/</link>
		<comments>http://blog.oneims.com/2009/12/26/paper-myth-busted-direct-mail-is-less-effective-than-it-used-to-be/#comments</comments>
		<pubDate>Sat, 26 Dec 2009 12:00:36 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Intelligent Mail Barcode]]></category>
		<category><![CDATA[PURL Landing Pages]]></category>
		<category><![CDATA[Personalized URLs]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[Cross Media Marketing]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[United States Postal Service]]></category>

		<guid isPermaLink="false">http://blog.oneims.com/?p=929</guid>
		<description><![CDATA[Myth: Direct Mail is less effective than it used to be.
Fact: Direct mail remains one of the most targeted forms of business communication.
With an estimated 99% delivered to the right person at the right place at the right time, direct mail gets through the clutter (Source: &#8220;Deliverability: Print&#8217;s Strong Suit&#8221; by Dr. Joe Webb). More [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Get Personal with Variable Data Printing and Increase Your ROI</title>
		<link>http://blog.oneims.com/2009/08/21/get-personal-with-variable-data-printing-and-increase-your-roi/</link>
		<comments>http://blog.oneims.com/2009/08/21/get-personal-with-variable-data-printing-and-increase-your-roi/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 20:46:55 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Data Segmentation]]></category>
		<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Mailing List]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[PURL Landing Pages]]></category>
		<category><![CDATA[Personalized URLs]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[PURL]]></category>
		<category><![CDATA[PURLs]]></category>
		<category><![CDATA[VDP]]></category>

		<guid isPermaLink="false">http://blog.oneims.com/?p=677</guid>
		<description><![CDATA[As most people have figured out, one of the golden rules of marketing is personalization.  The concept is simple; show that you care and know your audience.   Sounds simple, right?  Extensive research shows that personalized messages and marketing pieces show increased response rates leading to higher returns on investment (ROI).  Variable Data Printing (VDP) allows [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Personalizing Your Marketing Campaign Can Increase Your Response Rate</title>
		<link>http://blog.oneims.com/2009/06/22/how-personalizing-your-marketing-campaign-can-increase-your-response-rate/</link>
		<comments>http://blog.oneims.com/2009/06/22/how-personalizing-your-marketing-campaign-can-increase-your-response-rate/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 23:36:57 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cross Media Marketing]]></category>
		<category><![CDATA[Customer Profiling]]></category>
		<category><![CDATA[Data Segmentation]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Mailing List]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[PURL Landing Pages]]></category>
		<category><![CDATA[Personalized URLs]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[PURL]]></category>
		<category><![CDATA[PURLs]]></category>
		<category><![CDATA[VDP]]></category>

		<guid isPermaLink="false">http://blog.oneims.com/?p=661</guid>
		<description><![CDATA[As times change and technology advances, the needs and requirements of clients change.  To keep up with technology and the ever-increasingly sophisticated customer, businesses must constantly revise and update their marketing strategies.  Every marketing campaign has one common goal: obtain a response from the target audience.  Not too long ago, the preferred method for marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
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