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	<title>Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs &#187; Digital Printing</title>
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		<title>Paper Myth Busted: Printed catalogs have been replaced by the internet</title>
		<link>http://blog.oneims.com/2009/12/27/paper-myth-busted-printed-catalogs-have-been-replaced-by-the-internet/</link>
		<comments>http://blog.oneims.com/2009/12/27/paper-myth-busted-printed-catalogs-have-been-replaced-by-the-internet/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 12:00:26 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Green Printing]]></category>
		<category><![CDATA[Offset Printing]]></category>
		<category><![CDATA[Printing]]></category>

		<guid isPermaLink="false">http://blog.oneims.com/?p=932</guid>
		<description><![CDATA[Myth: Printed catalogs have been replaced by the internet.
Fact: Catalog positively impact purchasing behavior. 
A printed catalog motivates online customers to visit retail web site more often, stay longer and spend more money. In fact, households receiving catalogs are twice as likely to make an online purchase (Source: comScore case study &#8211; USPS).
A perfect example [...]]]></description>
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		<title>Paper Myth Busted: You can&#8217;t recycle catalogs, magazines and direct mail</title>
		<link>http://blog.oneims.com/2009/12/25/paper-myth-busted-you-cant-recycle-catalogs-magazines-and-direct-mail/</link>
		<comments>http://blog.oneims.com/2009/12/25/paper-myth-busted-you-cant-recycle-catalogs-magazines-and-direct-mail/#comments</comments>
		<pubDate>Fri, 25 Dec 2009 12:00:31 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Green Printing]]></category>
		<category><![CDATA[Offset Printing]]></category>
		<category><![CDATA[Print online]]></category>
		<category><![CDATA[Printing]]></category>

		<guid isPermaLink="false">http://blog.oneims.com/?p=927</guid>
		<description><![CDATA[Myth:  You can&#8217;t recycle catalogs, magazines and direct mail.
Fact: Most recycling programs accept a variety of materials. 
Most domestic curbside and drop-off recycling programs accept a variety of materials, including catalogs, magazines, and direct mail.  Over the past 10 years, the recovery rate for standard mail and magazines has doubled to approximately 40% (Source: Municipal [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Paper Myth Busted: A &#8220;paperless&#8221; office has no environmental footprint.</title>
		<link>http://blog.oneims.com/2009/12/24/paper-myth-busted-a-paperless-office-has-no-environmental-footprint/</link>
		<comments>http://blog.oneims.com/2009/12/24/paper-myth-busted-a-paperless-office-has-no-environmental-footprint/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 12:35:47 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Green Printing]]></category>
		<category><![CDATA[Offset Printing]]></category>
		<category><![CDATA[environmentally conscious]]></category>
		<category><![CDATA[Going Green]]></category>
		<category><![CDATA[The Forest Stewardship Council]]></category>

		<guid isPermaLink="false">http://blog.oneims.com/?p=925</guid>
		<description><![CDATA[Myth: A &#8220;paperless&#8221; office has no environmental footprint.
Fact: The environmental footprint of information and communication technologies continues to grow rapidly. 
Going paperless comes with an environmental cost. Computers, data centers, mobile phones and telecommunication networks are projected to be the largest emitters of greenhouse gases by 2020 (McKinsey &#38; Company). It is unreasonable to compare [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Get Personal with Variable Data Printing and Increase Your ROI</title>
		<link>http://blog.oneims.com/2009/08/21/get-personal-with-variable-data-printing-and-increase-your-roi/</link>
		<comments>http://blog.oneims.com/2009/08/21/get-personal-with-variable-data-printing-and-increase-your-roi/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 20:46:55 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Data Segmentation]]></category>
		<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Mailing List]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[PURL Landing Pages]]></category>
		<category><![CDATA[Personalized URLs]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[PURL]]></category>
		<category><![CDATA[PURLs]]></category>
		<category><![CDATA[VDP]]></category>

		<guid isPermaLink="false">http://blog.oneims.com/?p=677</guid>
		<description><![CDATA[As most people have figured out, one of the golden rules of marketing is personalization.  The concept is simple; show that you care and know your audience.   Sounds simple, right?  Extensive research shows that personalized messages and marketing pieces show increased response rates leading to higher returns on investment (ROI).  Variable Data Printing (VDP) allows [...]]]></description>
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		<title>Maximize on Summer Profits with VDP Technology</title>
		<link>http://blog.oneims.com/2009/05/20/maximize-on-summer-profits-with-vdp-technology/</link>
		<comments>http://blog.oneims.com/2009/05/20/maximize-on-summer-profits-with-vdp-technology/#comments</comments>
		<pubDate>Wed, 20 May 2009 22:34:36 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[Cross Media Marketing]]></category>
		<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[PURL Landing Pages]]></category>
		<category><![CDATA[Personalized URLs]]></category>
		<category><![CDATA[Variable Data Printing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[PURL]]></category>
		<category><![CDATA[PURLs]]></category>
		<category><![CDATA[VDP]]></category>

		<guid isPermaLink="false">http://blog.oneims.com/?p=646</guid>
		<description><![CDATA[Variable Data Printing (VDP) allows marketers to target a highly specified customer base with the use of specialty data and mailing lists.  Business owners can actually imagine &#8220;the perfect customer,&#8221; the one most likely in need of their goods and services, and then systematically target individuals who fall into the target market category according to [...]]]></description>
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