Marketing Optimization for Maximum ROI
October 14, 2008 by Joe Samuel · 1 Comment
Optimization means “the action of finding the best solution.” Mathematical programming, or optimization modeling, is a branch of mathematical modeling that is concerned with finding the optimal solution to a problem. Initially, optimization was used as a way to mathematically determine the optimal allocation of scarce resources. The concept has been borrowed by businesspeople to aid decision-making.Optimization has been used in the areas of the manufacturing supply chain, airline revenue yields, and financial investment risk assessment. More recently, the concept is being adopted by marketing.
Phrases such as site optimization, search engine optimization, event optimization, and campaign optimization must be familiar. A more recent concept with broader application to marketing is the idea of marketing optimization. Marketing optimization addresses, determining the optimal subset of combination that will maximize profit. Marketing’s primary responsibility to the organization is to generate profitable revenue growth. It would seem that maximizing profit is a relatively easy thing to do: just achieve the full profit potential for each and every customer. Easier said than done.
The sheer number of customers, products, and communication channels creates complexity, often making it difficult to find the right set of customer-product-channel combination that will maximize profit while ensuring customer satisfaction.At the same time, product life cycles are getting shorter, competition is fiercer, market fragmentation and the number of segments are greater, and change is accelerating, adding further complexity to making marketing decisions. Marketing optimization is designed to help address this level of complexity.
Please, contact OneIMS today at 1-888-ONE-IMS1, or send an e-mail to info@oneims.com and let us help you with your Social Media Marketing.
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Celebrate Earth Day and Print Green!
April 20, 2008 by OneIMS · Leave a Comment
Earth Day is here! As a business, it’s hard to think about what you can do to make your business greener and more environment
ally friendly. One great way to be more eco-friendly is to make sure you employ green printing options. Going green doesn’t mean going paperless. While creating E-commerce websites, E-Mail marketing and other online based solutions can greatly diminish your consumption of paper, you still can’t completely eliminate printing out of the equation of marketing. No other marketing method combines immediacy and permanency like print media.
How can you still take advantage of the benefits of printed materials and still print green? Well, there are several alternatives to print green. Green printing means that you are utilizing the best products and technologies available to make sure that your print media is environment-friendly and easily recyclable. Before starting a new printing job, talk to your print provider about your options to print green.
Today, with the environment on everyone’s mind, printing companies have many options to offer consumers who wish to print green. For example, post-consumer recycled paper is a great option for printing. Reducing the amount of coatings on your print job is also another way to keep your paper media recycle bin-friendly. Special inks, such as soy ink, are also gaining popularity, as they are not filled with chemicals as regular printing inks are.
You should also discuss digital on-demand printing with your printing company. On-demand digital printing is by far one of the best ways to preserve paper and help the environment. Digital printing allows you to print in small quantities when you need them. Unlike regular offset printers that require large amounts of printing to be cost effective, digital printing allows you to print materials as you need them in much smaller quantities. This is a great idea if you are a small business or your print media changes often. You don’t want to be caught with leftover brochures that are outdated or no longer relevant. The ability to print on-demand reduces the costly warehousing and landfill waste. Digital machines also use fewer solvent than most conventional presses. With a properly color calibrated digital press you could reduce the amount of time needed for make-ready and completely eliminate paper and ink wastage. In addition to all that, digital printing allows you to print your materials with a fast turnaround and in smaller quantities.
Besides quick turnaround, digital print-on-demand allows you to introduce elements of customization and specialization into your printed products, giving you the opportunity to create materials that show your targeted audience the exact information that would interest and engage them. By taking advantage of these customization options and integrating digital print-on-demand with other aspects of your business, you can maximize the value of your printed products, all while being eco-friendly.
Next time you are going to the printer, take a moment to find out what you can do to create earth-friendly print materials. Thinking of celebrating the Earth Day as a company? How about using print-on-demand as an option for your next print media campaigns?
If you need further assistance in going green with your print projects, contact us at OneIMS. Whatever your printing needs may be, an expert is there to help you. For more information on our printing capabilities, please visit our website at OneIMS.com
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Five Tips for a Successful Direct Mail Marketing Campaign
March 18, 2008 by OneIMS · 5 Comments
Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate.
1. Enhanced Data – First and foremost get the right list, and get it right! It is very critical that you set the criteria for the recipients of
your direct mail piece. What does that mean for your business? Let’s break it down. 60% of your mails success depends on the list itself. It is imperative that you obtain a mailing list with the correct target audience for your product or services. If you send your direct mail pieces to the wrong audiences, your message would irrelevant and your money is wasted. As important as it is to have the right audience in mind, equally important is to have a list that is current. Not only are you saving money on postage by using a clean and current data, you are actually increasing the success of your direct mail campaign.
2. Enticing offer – Make sure that you use an alluring offer to increase response rate. Giving something away or giving a discount will always get people’s attention. However, it is very important that the offer is relevant and in proportion with the service or product that you are trying to promote. You must balance the desired response with the right incentive. Before you craft an offer, ask yourself if you would respond to that particular offer. Your initial focus should be on motivating the customers to act, rather than calculating the cost of implementing the promotion. Always put a sense of urgency and deadline in your copy.
3. Engaging Message - Ensure the message matches the target audiences. Get to the point quickly. Make the offer very prominent in the copy. Be clear and concise. Make it personal and conversational. Always remember to have a call to action. Don’t just list and discuss the features, but focus on the end-user benefits. Avoid using technical jargons. Always include all of your contact information. It is highly recommended that you hire a professional to do the strategic messaging and copywriting.
4. Energetic Creative – Don’t compromise on the quality of the marketing piece. Hire a professional design team. Graphics should be relevant to your headline and message. Images should be eye-catching and appealing to the target audience. Not only is the graphic design aspect is important, the quality of your printed material is also equality important. Both of these aspects combined reflect the image of your company that you want to portray.
5. Ensure Easy Response methods – Always make sure your offer is easy to respond to. Don’t make it cumbersome. Provide multiple channels for responding, such as a postage paid response card, a toll free number, an email address or a landing page.
