More companies are looking toward email to execute their marketing campaigns. However, with all of the bulk email providers out there, it can become too easy to make simply strategic mistakes that will hurt your campaign. Not having a strategy. There must be a plan behind every marketing campaign you launch. Detail the exact reasons for sending out each email, the content you will have, the audience you are targeting, the key messages, and what you consider a successful campaign. Using an old list. If you have an old list, not only will your information be out-of-date, but you may be wasting ...

Segmenting your the email list for your email newsletter is the easiest way to improve the conversion on your email marketing campaigns. The more engaged a subscriber is, the more committed they are to your company. They would require a different message than someone who never opens your message. There are three general categories you can use to segment your email list based on engagement. Engaged Subscribers These are people who click on your emails recently and frequently. These people want your emails and will respond to offers. This should be your main focus. Semi-Engaged These are people who do not always open ...

The best way to figure out if a marketing campaign is doing well is by looking at the data. Reading up on your clicks and conversions will quickly tell you what works and what doesn't. There are a few things that should stand out to you when looking at your marketing campaign's data. If your campaign suddenly gains or loses traffic Even minor changes to a landing page or website can make a significant difference in your turn around. If you are experience a significant difference, do some testing ot find out why. If subscribers are constantly opening your messages When customers are ...

Many retail sites will find that shoppers will come to visit their site, add items to their shopping cart, but then abandon the cart. According to a report from Experian, 61% of items left in an online shopping cart are not purchased. One way to try to bring back customers to these abandoned shopping carts is through a follow-up e-mail. A follow-up email can help remind the customer of the products they were interested in and could potentially reignite their interest. You can also attempt to include an incentive to encourage people to return to their purchase. Research found that email campaigns ...

Having inactive subscribers on your email lists can often throw off your data. These are people who have never opened a campaign, or people who haven't been active in a long time but haven't unsubscribed from the list. Segment these people into a separate list called "nonresponders" and start seeing if you can get them active again. Email a link to your opt-in form and have them sign up again. On that page, give examples of your emails so they can see what they are signing up for. Email them with a coupon for your company. The more extreme the coupon, the more ...

When running a new email marketing campaign or strategy, it is important to pay attention to your data to see if it is successful. This is the best way to make sure that you aren't wasting your time, money, and energy on an email campaign that isn't bringing you any leads. There are a few areas you should pay attention. How much a message is opened. People who are frequently opening your messages are the ones who are the most engaged in your company and brand. See if there is a pattern between your frequent openers and use that to target ...

Are you driving away customers with your email campaigns? By sending out mass emails to all your subscribers, you could be deterring potential customers. Almost half of people who have ever unsubscribed from an email said that it was because the emails weren't relevant to them, according to a survey from the Chief Marketing Officer (CMO) Council. Also, 41% said they would consider ending their relationship with a company because of irrelevant email or mailing campaigns and 22% said they would definitely end their relationship. About 3% of opt-in emails for subscribers in the US and Canada were sent to “junk” or ...

2010 is well on its way and it can be easy to get caught up in the day-to-day activities. However, with the year still new, it is important to reflect on your business' 1-to-1 marketing and see if you are effectively executing your online solutions. Here are a few things to review and see if they are being properly utilized. Review your website. Look at your website with a fresh set of eyes. Is the information you want conveyed properly to your target audience? Could new visitors quickly find information about your products and services? Are you clearly highlighting how to find ...

With people getting bombarded by more and more emails every day, it is important to keep your emails relevant to the people who are receiving them. If they aren't relevant, then people will quickly delete, unsubscribe, or mark it as spam. To make your emails relevant to subscribers, consider segmenting the recipient list. This way, the information you send out will only reach the people who need it. Pay attention to not only what services and products people are buying, but also what people are looking at on your website. This could help give you an idea about what they are interested ...

According to a recent article published in DMNews by Dianna Dilworth, FedEx is getting ready to execute a multichannel marketing campaign in 2010 as part of the company’s new strategy to integrate its brand messaging and creative across channels. The marketing efforts include both online and offline channels with a unified message directing consumers to a microsite designed to engage them. Steve Pacheco, director of advertising at FedEx, stated that, it is the first truly integrated marketing campaign launched by the company. He firmly believes that it is crucial to integrate as many channels of communications as possible since consumers are ...

While it is important to have eye-catching and relevant content in your email marketing campaigns, it is also important when you send out emails to your subscribers. Research from Pivotal Veracity shows that the average time between when emails are sent to when they are seen has grown from 23.2 hours in January 2009 to 25.9 hours in August 2009. This means that if you have special deals or offers that require your subscribers to act in less than 24 hours with no additional warning, it is unlikely that they will respond. When sending out email campaigns, it is best to think ...

By now, you’ve become accustomed to a variety of e-mail marketing tactics.  Small and large companies alike are using  e-mail marketing to engage their audience and to grow their sales.  The truth is that blasting an e-mail to everyone on your compiled client/prospect lists is not necessarily going to yield any results. The key to maximizing your conversions and improving the effectiveness of your e-mail campaigns is to have a strategic plan.  First, analyze the data you collected from previous campaigns.  By using behavior-based targeting, the likelihood of having better conversions is much greater.  Instead of sending your e-mail offers to ...