Marketing Optimization for Maximum ROI
October 14, 2008 by Joe Samuel · 1 Comment
Optimization means “the action of finding the best solution.” Mathematical programming, or optimization modeling, is a branch of mathematical modeling that is concerned with finding the optimal solution to a problem. Initially, optimization was used as a way to mathematically determine the optimal allocation of scarce resources. The concept has been borrowed by businesspeople to aid decision-making.Optimization has been used in the areas of the manufacturing supply chain, airline revenue yields, and financial investment risk assessment. More recently, the concept is being adopted by marketing.
Phrases such as site optimization, search engine optimization, event optimization, and campaign optimization must be familiar. A more recent concept with broader application to marketing is the idea of marketing optimization. Marketing optimization addresses, determining the optimal subset of combination that will maximize profit. Marketing’s primary responsibility to the organization is to generate profitable revenue growth. It would seem that maximizing profit is a relatively easy thing to do: just achieve the full profit potential for each and every customer. Easier said than done.
The sheer number of customers, products, and communication channels creates complexity, often making it difficult to find the right set of customer-product-channel combination that will maximize profit while ensuring customer satisfaction.At the same time, product life cycles are getting shorter, competition is fiercer, market fragmentation and the number of segments are greater, and change is accelerating, adding further complexity to making marketing decisions. Marketing optimization is designed to help address this level of complexity.
Please, contact OneIMS today at 1-888-ONE-IMS1, or send an e-mail to info@oneims.com and let us help you with your Social Media Marketing.
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iManage - Built-in Web Manager (CMS)
June 23, 2008 by OneIMS · 2 Comments
The phrase “time is money” has never made quite as much of an impact as it does in today’s business world. Having access to modify the content on your website is crucial to your productivity. iManage™, our Content Management System (CMS), allows you to develop an information architecture that is robust, yet flexible. You can manage your content efficiently and cost-effectively without paying third parties to update your site, as well as increase your profitability by making real-time updates when necessary.
Our iManage™ (Content Management System) provides direct access to the content owner’s web page’s back end. This allows the authorized person to easily update all text and images on the website from an intuitive interface in real-time without the knowledge of HTML. iManage™’s easy-to-use interface will make updating your website simple and fun. Content Management System also creates accountability as the logins and changes can be tracked.
With iManage™, you can control:
• Your products’ specifications, prices and benefits
• Product categories
• Special promotions
• Terms and conditions
• Site navigation links
• Availability
• Press releases
• Jobs
• Office addresses/locations, maps and directions
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