Improving your sales through better search engine optimization can be hard. Using repetitive product descriptions and a lack of products and content are difficult things to overcome. However, there are 5 simple ways retail websites can adjust their website to maximize their search engine optimization. Add new content to the website. While it is important to show off your products, you also need content-based pages. These will not only be informative, but it will optimize your site for search engines and help engage customers. Some possible ideas are adding customer success stories, creating a blog with relevant news, tips, and product ...

As a full service marketing agency, it’s difficult not to notice the marketing efforts utilized by the businesses around us. It’s great to see campaigns being launched and creativity being stretched. So we thought it would be interesting to make this a regular feature and see what companies are doing to help grow their business and increase their exposure. Today’s featured business: North Face I’m a big fan of North Face gear, so I was intrigued when a colleague sent me an article about a new marketing strategy that North Face is planning on utilizing. I had a feeling that one day ...

With more people searching and researching companies online, your website could easily be the first thing a potential customer sees about your business. Having a website design that hasn't been updated in years conveys that your company doesn't belong in 2010. Depending on the business, it is imperative to keep your website up-to-date. There are a few simple ways you can see if it is time for you to revamp your website. Your Style is Outdated - Your website should be informative, not distracting. Clip art, flashing animation, outdated colors, and distracting backgrounds are all guilty practices many websites fall into. Look ...

As a full service marketing agency, it’s kind of hard not to notice the marketing efforts utilized by the businesses around us. It’s great to see campaigns being launched and creativity being stretched. So we thought it would be interesting to make this a regular series and see what companies are doing to help grow their business and increase their exposure. Today’s featured business: Clear In the last few months, I’ve had three different Clear sales agents stop by our office. Clear has taken the city by storm with its 4G WiMax technology and affordable rate plans. Technology is constantly advancing, ...

As a full service marketing agency, it’s kind of hard not to notice the marketing efforts utilized by the businesses around us. It’s great to see campaigns being launched and creativity being stretched. So we thought it would be interesting to make this a regular thing and see what companies are doing to help grow their business and increase their exposure. Today’s featured business: Express I received this ad from Express awhile back, and recently decided to check on their website to see how the promotion was going.  I was pleasantly surprised to find that Express.com had updated their website to be ...

The best way to figure out if a marketing campaign is doing well is by looking at the data. Reading up on your clicks and conversions will quickly tell you what works and what doesn't. There are a few things that should stand out to you when looking at your marketing campaign's data. If your campaign suddenly gains or loses traffic Even minor changes to a landing page or website can make a significant difference in your turn around. If you are experience a significant difference, do some testing ot find out why. If subscribers are constantly opening your messages When customers are ...

When it comes to sales and marketing, it is important to effectively use your time and money. Yet, most companies have at least a few practices that are wasting valuable marketing dollars. A good percentage of leads generated by marketing are often left untouched. This happens when marketing campaigns deliver high volume leads that are not genuine prospects or have not been qualified properly. Sales staff will then be discouraged about the leads generated because of their poor quality and difficulty in converting to sale. Here are few of the common “leaks” to avoid. Paying attention to these will prevent your company ...

As a full service marketing agency, it’s kind of hard not to notice the marketing efforts utilized by the businesses around us. It’s great to see campaigns being launched and creativity being stretched. So we thought it would be interesting to make this a regular thing and see what companies are doing to help grow their business and increase their exposure. Today’s featured business: Office Max I received a letter from Office Max today with a nice greeting that referred to me as a “valued customer.” It’s always nice to know you’re appreciated. Of course the letter, in just under 10 sentences, ...

As powerful as the Internet has been in growing businesses, it has also become a digital playground for scam artists. Suspicious websites and too-good-to-be-true offers are sliding money out of consumers’ pockets before they even realize what is happening. Apparently now, we even have to be on guard against the trusted vendors. According to an article on MSNBC, Legit Web sites team up with shady operators , New York Attorney General Andrew Cuomo is investigating major corporations for their marketing agreements. Some people out there are willing to do anything to scam money out of innocent consumers. It is important to protect ...

If you're looking for a new way to bring in new customers, look to the ones you already have. Referral programs are a great way to get your existing customers to bring in potental customers. By providing an incentive to your loyal customers, it will encourage them to bring in new people. This gym is not only offering $50 gift card for members who refer a friend, but the potential member has an even greater incentive to join because they get $100 for signing up. This double incentive will increase their chances of gaining new members. Look at your company and see if ...

Emails have been sent out from "PayPal and addressed to "Dear Member" with attachments are scams, according to the Chicago Tribune. The email claims that there has been suspicious behavior on PayPal accounts and it needs you to download the attachment and complete the steps it lists. Do not download the attachment and immediately delete the email. The email has been coming from info@Paaypal.com and is not from PayPal itself. There are a few steps that PayPal takes for extra security when sending out emails. Look for your name in the greeting. PayPal always address you in emails by your first and last ...

Creating an effective and creative pay-per-click campaign for your company that people click is only half of the battle. The other half is creating an appealing landing page that turns visitors into customers. But having major mistakes on your landing page can drive away potential customers that you worked hard to draw to your website. Here are a few mistakes that can drive people away. Spelling Errors - Something as basic as a spelling error can easily drive away potential customers. A spelling error makes your website seem unprofessional. If you cannot be cautious with your own website, how can clients trust ...