As a full service marketing agency, it’s kind of hard not to notice the marketing efforts utilized by the businesses around us. It’s great to see campaigns being launched and creativity being stretched. So we thought it would be interesting to make this a regular thing and see what companies are doing to help grow their business and increase their exposure. Today’s featured business: Express I received this ad from Express awhile back, and recently decided to check on their website to see how the promotion was going.  I was pleasantly surprised to find that Express.com had updated their website to be ...

When it comes to sales and marketing, it is important to effectively use your time and money. Yet, most companies have at least a few practices that are wasting valuable marketing dollars. A good percentage of leads generated by marketing are often left untouched. This happens when marketing campaigns deliver high volume leads that are not genuine prospects or have not been qualified properly. Sales staff will then be discouraged about the leads generated because of their poor quality and difficulty in converting to sale. Here are few of the common “leaks” to avoid. Paying attention to these will prevent your company ...