Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate. 1. Enhanced Data – First and foremost get the right list, and get it right! It is very critical that you set the criteria for the recipients of your direct mail piece. What does that mean for your business? Let’s break it down. 60% of your mails success depends on the list itself. It is imperative that you obtain a mailing ...

For this year you’ve already designed the goals to increase your business. As with any other new year’s resolution, some planning, determination and persistence goes a long way. Whether you’re introducing a new product this year, expanding your services or simply wanting to attract new clients, a cohesive marketing campaign will not only do the trick but will also increase your branding. Just like you’d never want to step into a room full of people with mismatched clothes, you don’t want to present a marketing campaign that matches all your marketing media. If you’re doing a direct mail marketing campaign, ...

As I write this, I'm looking at a postcard on my desk telling me to stop in and check out the latest women's designer jeans and handbags at a local high-end boutique. You might be wondering what's wrong with that. Unfortunately, this advertisement fell on deaf ears since I'm not the audience they most likely intended to reach. On the other hand, if they had sent out a postcard for a discount on men's suiting it would've caught my eyes. Let's be honest…how many trees do you kill a day as you're going through your paper mail? We are constantly bombarded ...

One might say that we’re part of the E-generation, that is, the electronic everything generation. Yet, many are still skeptical of going electronic with their marketing campaigns and prefer the good old direct mail alternative. While they both yield results, your ability to track, manage and review your campaigns is completely different when comparing direct mail campaigns and e-mail campaigns. Here’s some food for thought. Traditional Direct Mail E-mail Cost Direct mail campaigns can be very costly. You have to calculate not only the design of your direct mail piece, your data source and printing costs, but also shipping it as well. ...