Most Business-to-Business marketers work at targeting the right keywords on search engines to bring in new customers. However, more clicks doesn't always equal higher sales. B2B companies need to also work on converting those clicks by creating a better landing page. Landing pages help keep potential customers engaged and help close the sale. Here are four steps you can take to boost your conversions on your B2B marketing. Simplify Your Content. Keep everything on your page simple and to the point. Use bullet points and lists to highlight the benefits of your products and services. Don't just tell people what your company ...

To many, the revolution in social media networks may seem like a fad that will fade out just as fast it appeared.  Yet, the truth is that social media is one of the fastest ways to reach out to prospective consumers. Between Facebook, Twitter, YouTube and other similar social media platforms, everything that can be said about you, whether good or bad, is transmitted almost instantaneously across the globe. With over 300 million users, Facebook is by far one of the biggest social media networks out there.  While it may have begun as a tool to keep college students in touch, ...

Times are tough, but slowly the economy is working its way back to normalcy. Now is a great time to start reexamining your marketing efforts, or whether there are any efforts at all. Maybe the budget isn’t where you want it to be. Maybe your vision of how to market doesn’t match the size of your wallet. Obviously marketing is worth the investment, but if you’re on a tight budget, consider these low cost ways to market your business: E-mail Campaigns: Send a market specific, dynamic, message-effective e-mail. Sending an e-mail to 10,000 people will cost you very little. You ...

  Mobile technology is revolutionizing the way we do marketing.  Research shows that e-mail marketing will reach close to $30 million in spending in 2009 alone.  That sum is expected to nearly double by 2014.  Briefly said, mobile marketing is the new era.  To get the most out of your mobile marketing campaign, make sure you are following some basic yet essential rules.  The first thing to keep in mind is that the attention span of your readers is extremely limited.  Your message will be seen in a screen of no more than 4 inches, limiting your message to just a few ...

As email continues to grow as a primary method of communication in modern society, many of today's marketers are taking advantage of this medium as a cost-effective and highly useful marketing tool.  Among the many concerns email marketers face, email deliverability is predominant.  According to the 2008 Email Marketing Buyer's Guide, email deliverability is the primary consideration for online marketing professionals.  Because of the many complications involved in increasing email deliverability, many business owners allot a portion of their advertising budget to purchase access to an email service provider (ESP) specializing in email marketing.  ESPs are valuable because they provide a ...

If you talk to any business owner, a common concern is how to bring in new business or new customers. We are wired to believe that increased revenue comes from our ability to constantly draw in more clients. This is true to an extent. What many businesses fail to see, however, is the importance of maintaining their current customer base. A common pitfall is the notion of once a customer, always a customer. Just because a customer used your service or bought your product once, doesn't mean that they will continue to do so in the future. A steady revenue ...

While having a website is a step in validating the credibility of your business, a badly laid out website can cause your visitors to wonder about the credibility of your overall operation.  Creating a website is no longer something that only large companies can afford to do.  "Home-made" websites are popping up all over the place.  While being online increases your reach, a bad website can chase customers away.  The key is to design your website in a way that gives your business credibility.  What is credibility?  Credibility is the trust that you inspire based on factors like usability, accessibility, security, ...

Everyone knows that bragging isn't nice.  Most importantly, it may create unnecessary animosity.  Just like you hated the one kid back in school who would always announce his grade to the entire class, the same is true when you are marketing your business.   While tooting your horn works in certain industries, resting on your accolades may not always get you the prize.  Being proud of your achievements is not a fault, it's a right, but don't go bragging about it.  When creating a marketing campaign, the most important question to answer is: Why do your customers care and what can you ...

While most businesses experience a slump in the summer months, giving up and going into hibernation can be detrimental.  A limited amount of industries fare well during the vacation months.  For the rest us, the summer months present a great opportunity to reassess marketing techniques and plan for the future.  Here are a few things you can do in the slow months that will keep you afloat: Revisit Old Leads What may have been dead leads in the past may now be worth resurrecting.  As times change, the needs of potential clients change too.  Contact old leads and have something new to ...

Variable Data Printing (VDP) allows marketers to target a highly specified customer base with the use of specialty data and mailing lists.  Business owners can actually imagine "the perfect customer," the one most likely in need of their goods and services, and then systematically target individuals who fall into the target market category according to an almost infinite number of specifications, including income bracket, interests, geographic area, marital status, gender, and many other types of data.  The beauty of VDP is this:  the more data you collect about an individual, by tracking purchasing habits, collecting survey information, email marketing and ...

Summer provides a change of pace and scenery for many customers, as children take a break from school and professionals schedule vacation time to travel or spend with family.  The changes of the season can be a challenge for marketing professionals who strive to make connections with clients through the routines and rhythms of daily life.  This summer, take advantage of the unique marketing opportunities of the season and connect with your clients as they enjoy a time of leisure and entertainment. #1 - Get Ahead of the Competition Because of the slow summer season, many marketers take a break from actively ...

OneIMS, a full service marketing company in Chicago, IL, provides a comprehensive web-based email marketing suite that can easily be tailored to meet the needs of marketing professionals from many industries.  Today's online business owners require comprehensive, user-friendly email marketing solutions with the wide range of services and flexibility to target their unique goals.  eDirectMail, the web-based email marketing suite offered by OneIMS, was designed specifically for online marketers by seasoned marketing professionals.  eDirectMail tools allow business owners to effortlessly send compelling, high-quality HTML/text emails, e-newsletters, event invitations, online surveys, and email marketing promotions.  The web-based software is easy to use and ...