More companies are looking toward email to execute their marketing campaigns. However, with all of the bulk email providers out there, it can become too easy to make simply strategic mistakes that will hurt your campaign. Not having a strategy. There must be a plan behind every marketing campaign you launch. Detail the exact reasons for sending out each email, the content you will have, the audience you are targeting, the key messages, and what you consider a successful campaign. Using an old list. If you have an old list, not only will your information be out-of-date, but you may be wasting ...

Most Business-to-Business marketers work at targeting the right keywords on search engines to bring in new customers. However, more clicks doesn't always equal higher sales. B2B companies need to also work on converting those clicks by creating a better landing page. Landing pages help keep potential customers engaged and help close the sale. Here are four steps you can take to boost your conversions on your B2B marketing. Simplify Your Content. Keep everything on your page simple and to the point. Use bullet points and lists to highlight the benefits of your products and services. Don't just tell people what your company ...

Improving your sales through better search engine optimization can be hard. Using repetitive product descriptions and a lack of products and content are difficult things to overcome. However, there are 5 simple ways retail websites can adjust their website to maximize their search engine optimization. Add new content to the website. While it is important to show off your products, you also need content-based pages. These will not only be informative, but it will optimize your site for search engines and help engage customers. Some possible ideas are adding customer success stories, creating a blog with relevant news, tips, and product ...

With more people searching and researching companies online, your website could easily be the first thing a potential customer sees about your business. Having a website design that hasn't been updated in years conveys that your company doesn't belong in 2010. Depending on the business, it is imperative to keep your website up-to-date. There are a few simple ways you can see if it is time for you to revamp your website. Your Style is Outdated - Your website should be informative, not distracting. Clip art, flashing animation, outdated colors, and distracting backgrounds are all guilty practices many websites fall into. Look ...

When advertising on Google using Google AdWords, it is important to pay attention to the Quality Score assigned to the keywords you are targeting. The quality score is a number from one to ten that approximates how Google expects keywords to perform. There are four main aspects that your Quality Score affects: The quality score determines whether your ad is eligible to enter the auction for the keyword. The quality score figures out where to position your ad relative to the other ads on that page. A higher quality score reduces the price you bid on a keyword position. High quality score ads are given ...

The US Postal Service is now planning on stopping delivery to street addresses and some processing, but it will not close post offices. Originally, USPS planned to shut down processing on Saturdays and Sundays. These changes are in response to business mailers in order to process remittance mail on Saturday. Remittance mail includes payments from customers to businesses as well as checks that banks send each other. Cutting Saturday processing would have meant that checks would not move for two days. USPS would also deliver and process Express Mail all week, but eliminate Saturday delivery of Propority Mail. The estimated annual savings with ...

Segmenting your the email list for your email newsletter is the easiest way to improve the conversion on your email marketing campaigns. The more engaged a subscriber is, the more committed they are to your company. They would require a different message than someone who never opens your message. There are three general categories you can use to segment your email list based on engagement. Engaged Subscribers These are people who click on your emails recently and frequently. These people want your emails and will respond to offers. This should be your main focus. Semi-Engaged These are people who do not always open ...

The best way to figure out if a marketing campaign is doing well is by looking at the data. Reading up on your clicks and conversions will quickly tell you what works and what doesn't. There are a few things that should stand out to you when looking at your marketing campaign's data. If your campaign suddenly gains or loses traffic Even minor changes to a landing page or website can make a significant difference in your turn around. If you are experience a significant difference, do some testing ot find out why. If subscribers are constantly opening your messages When customers are ...

When it comes to sales and marketing, it is important to effectively use your time and money. Yet, most companies have at least a few practices that are wasting valuable marketing dollars. A good percentage of leads generated by marketing are often left untouched. This happens when marketing campaigns deliver high volume leads that are not genuine prospects or have not been qualified properly. Sales staff will then be discouraged about the leads generated because of their poor quality and difficulty in converting to sale. Here are few of the common “leaks” to avoid. Paying attention to these will prevent your company ...

Many retail sites will find that shoppers will come to visit their site, add items to their shopping cart, but then abandon the cart. According to a report from Experian, 61% of items left in an online shopping cart are not purchased. One way to try to bring back customers to these abandoned shopping carts is through a follow-up e-mail. A follow-up email can help remind the customer of the products they were interested in and could potentially reignite their interest. You can also attempt to include an incentive to encourage people to return to their purchase. Research found that email campaigns ...

Small businesses are planning on doing more online marketing in 2010, according to studies from Vistaprint and Ad-ology. Small businesses are looking to increase their marketing plans for social media (14%), online and search advertising (11%). Also, only 38% of small businesses currently have a company website, but 32% of respondents said they would be interested in building a website if they had more time and money to spend on it. In a separate survey, Ad-ology found that 46% of US small businesses did not have a website. With more small businesses becoming interested in online marketing, it is critical to have a website ...

As powerful as the Internet has been in growing businesses, it has also become a digital playground for scam artists. Suspicious websites and too-good-to-be-true offers are sliding money out of consumers’ pockets before they even realize what is happening. Apparently now, we even have to be on guard against the trusted vendors. According to an article on MSNBC, Legit Web sites team up with shady operators , New York Attorney General Andrew Cuomo is investigating major corporations for their marketing agreements. Some people out there are willing to do anything to scam money out of innocent consumers. It is important to protect ...