Small businesses often times have a smaller marketing budget and need to be wise in how they spend that money. However, one area where they should not hold back money is in their website design.

According to a recent survey, approximately 75 percent of web users admit to judging a website’s creditability based on its website design. On average, visitors take only 50 milliseconds to make a decision on a website’s visual design.

Some basic web design aspects that businesses should be careful of are:

Using unprofessional images and fonts
Having complicated navigation
Hiding important product/service information
Not updating the information available on your website
Bad language and grammar

There are also plenty of ways to make your website look trustworthy and legitimate.

Use trustworthy logos like the Better Business Bureau, Verisign, or other professional organizations you may be part of.
Post customer testimonials.
Have a complete FAQ page
Use reputable sources when posting facts or statistics

Your website may be the first impression your company makes on a potential customer. If your website is sloppy and difficult to understand, then that visitor will quickly lose interest and you will lose out on possible business for your company. Having a simple and easy to understand website is one of the simplest ways to bring in new business.

If you are getting hits on your website, but are having difficulty converting those hits into sales, then you may need to think about redesigning your website. OneIMS provides print marketing solutions and online marketing services. Contact us today at 1-888-ONE-IMS-1 or email us at sales@oneims.com.

OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.