Incorporating social media channels as part of cross-promotional marketing is an easy way to increase the effectiveness of any marketing campaign. Essentially, social media channels provide businesses access to large numbers of their market base using popular platforms such as Facebook or Twitter. Strategic use of these channels gives businesses the opportunity to expand their reach and engage the public in an efficient and cost effective manner.

Below are 10 marketing strategies to maximize the use of social media in your cross-promotional marketing mix:

1. Announce your new LinkedIn, Facebook, or Twitter accounts in your email newsletters to create followers from your current audience.

2. Post links to your newsletter or blog entries on Twitter and Facebook to increase interest.

3. Offer multiple opportunities for customers to sign up for your social network pages.

4. List all of your social networking profiles in your email sidebar.

5. Host a YouTube viral marketing contest and invite customers to participate by having them submit their own videos using or promoting your product or service.

6. Use comments from your social network sites to create topics of interest to your readers for your newsletters and blogs.

7. Provide a regular Q&A section in your email newsletter that addresses the questions you may be getting across all of your social media platforms.

8. Include links to YouTube video tutorials and your help forum along with purchase confirmations to help customers learn how to use your products or services.

9. Add a social bookmark or sharing button on your pages to encourage readers and browsers to share your website with others.

10 Join LinkedIn and Facebook groups that are relevant to your industry and participate in discussions.

Cross-promoting your business is the key to increasing the success rate of your marketing campaigns. With the power of social media, your company’s brand name could reach potential customers and build a loyal fan base faster than other traditional marketing channels. Moreover, pushing your promotions through the various social media channels extends the life of your business and keeps you on top of the latest marketing trends.

In addition to social media, OneIMS provides many print marketing solutions and online marketing services. Contact us today at 1-888-ONE-IMS-1 or email us at sales@oneims.com.

OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.