Although some people may think that providing coupons can cause your company to lose business, it may actually have the opposite effect.

According to information from Compete, more than half of consumers who used a coupon code during their last online purchase would not have bought that item if they did not receive that discount.

Some other information found about consumers who use coupons:

Consumers who use coupons spent an average of $216, while consumers without a coupon spent an average of $122.
Consumer satisfaction was higher for consumers who used a coupon (92%) than those who did not (88%).
Consumers who used an online coupon said they are 91% likely to buy from the retailer again. Only 86% of those who did not use a coupon said they were likely to buy from the retailer again.

If you have your own ecommerce store and are looking for ways to increase your online sales, look into offering coupons, deals, and discounts that are only available online. In April 2010, 35 million consumers visited coupon sites, up 5% from the previous year. Having coupons available for your business can help increase awareness for your company and its ROI.

OneIMS provides many print marketing solutions and online marketing services. Contact us today at 1-888-ONE-IMS-1 or email us at sales@oneims.com.

OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.