The marketing world has never changed more than in the past five years.  Today's biggest marketing discovery is social media marketing.  Relying on spheres of influence and the viral nature of social media networks, social media marketing has become not just the next "in" thing in marketing but also the new generation of marketing. Social networking sites such as Facebook reach millions of people all over the world on a daily basis enhancing brand awareness, brand loyalty and of course, advertising.  The concept of social media marketing is simple.  Imagine that you stumble upon a great new an exciting ad on ...

As most people have figured out, one of the golden rules of marketing is personalization.  The concept is simple; show that you care and know your audience.   Sounds simple, right?  Extensive research shows that personalized messages and marketing pieces show increased response rates leading to higher returns on investment (ROI).  Variable Data Printing (VDP) allows you to personalize each individual  marketing piece so that your reader receives something that is personal and relevant to their needs and wants.  On-demand VDP technology allows the personalization of just about anything on your marketing piece. This can be graphics, text or images.  The technology ...