As times change and technology advances, the needs and requirements of clients change.  To keep up with technology and the ever-increasingly sophisticated customer, businesses must constantly revise and update their marketing strategies.  Every marketing campaign has one common goal: obtain a response from the target audience.  Not too long ago, the preferred method for marketing campaigns was a mass marketing approach where a specific offer would be sent to as many prospects as possible.  While that may have increased visibility, conversion rates are very low.  Recently, sophisticated technology has made a case for the superiority of a one-to-one marketing approach. ...

"Today's forecast includes scattered showers and poor visibility." How many times have you heard something similar to this on your daily newscast, whether you are at home or driving to work? Any driver will tell you that when the storm hits strong, wiper blades may not be enough. So here is the question? If your current website had its own "weather person" would he or she forecast low visibility for your business? It isn't enough just to have an amazing website, people have to be able to find it. Search Engine Optimization (SEO) is the strategy used to help ones' website ...

Everyone knows that bragging isn't nice.  Most importantly, it may create unnecessary animosity.  Just like you hated the one kid back in school who would always announce his grade to the entire class, the same is true when you are marketing your business.   While tooting your horn works in certain industries, resting on your accolades may not always get you the prize.  Being proud of your achievements is not a fault, it's a right, but don't go bragging about it.  When creating a marketing campaign, the most important question to answer is: Why do your customers care and what can you ...

While most businesses experience a slump in the summer months, giving up and going into hibernation can be detrimental.  A limited amount of industries fare well during the vacation months.  For the rest us, the summer months present a great opportunity to reassess marketing techniques and plan for the future.  Here are a few things you can do in the slow months that will keep you afloat: Revisit Old Leads What may have been dead leads in the past may now be worth resurrecting.  As times change, the needs of potential clients change too.  Contact old leads and have something new to ...

Postcards, letters, large envelopes (flats) and small packages can be sent using First-Class Mail®. This service, along with Priority Mail and Express Mail, is ideal for sending personal correspondence, handwritten or typewritten letters, and bills or statements of account. It may also be used for advertisements and lightweight merchandise. First-Class Mail prices are based on both the shape and weight of the item being mailed. For items weighing more than 13 ounces, use Priority Mail.  2009 USPS First-Class Mail Prices