Your business, solutions and products are constantly being marketed even when you might not intentionally be trying to “make a sale”. Over the next few blogs, we’d like to take some time to comment on current communication trends, as well as suggest efficient communication techniques to enhance and solidify your marketing relationships.

Rather than having random methods of communication, creating a culture of communication will provide more effective results. Remember, successful marketing begins with you as a business owner. As first impressions do matter (despite what you might have heard), it’s imperative to maintain client-centered communication at all times.

Being client-centered includes any form of contact you have via e-mail, phone, in-person (face-to-face), and by means of company mail-outs, e-newsletters, text messages, etc. Here are a few basics to keep in mind:

Phone

Note your tone of voice (especially when switching between clients).
Be prompt when returning calls and messages.
Reduce background noise!
Stay attentive, especially when multi-tasking (people can tell if you’re chomping on food or clicking away on the computer).

E-mails

Note tone of writing, spelling, grammar, and punctuation.
A note to those who can’t seem to tear themselves away from their Blackberrys and other web-ready phones; tired thumbs and mini keypads don’t excuse you from writing legibly!
Elect to set a response window (i.e., Will respond within 24-48 hrs, etc.) so customers don’t expect you to respond as soon as they click “send” on their end. This gives you time to respond and assures them they haven’t been forgotten.

Stay tuned for techniques on communicating in challenging economic times.

Please contact OneIMS today at 1-888-ONE-IMS1, or send an e-mail to info@oneims.com and let us offer you additional, effective communication suggestions.

Posted: November - 20 - 2008 | Author: OneIMS

2 Comments

Tags: Marketing Strategies, Marketing Tips

2 Comments so far

by coolingstar9

On November 24, 2008 at 6:43 am

Communication is always important when doing business. Mastering the technique of communication can help the company grows smoothly.
Looking forward for your further tips on that.
Have a nice day.

by Digital Printer

On November 24, 2008 at 5:06 pm

If only everyone would read this and take your advice! I think it is only a small majority of people that follow this advice, but I really wish it was more. It is simply a matter of professionalism.