Have you ever set aside time to sit down and update your business blog, only to find out you have no idea what to write about? It’s easy to talk with customers and answer questions about your areas of expertise; you feel comfortable and competent “talking shop” with colleagues, but writing a blog brings on an intense case of writer’s block. Sound familiar? Try these time-tested tips for instant blog successes!

1. Answer a frequently asked question. Choose a question that you often hear from your clients and write out a description of the conundrum and your best answer. Chances are, many others will find your expert advice useful and will look to you in the future for business advice.

2. Use a statistic to highlight an issue in your industry. Locate a thought-provoking or surprising statistic from a recent piece of industry research. Use the statistic as the framework for your comments on a topic, elaborating on the relevance of these facts to your clients.

3. Use a numbered or bulleted list of points. Choose a useful topic and share several smaller points about the issue. Use a title like “Top Three Ways. . .” or “The Five Secrets of . . .” Numbered articles attract attention and are easy to read, too. The article you are reading right now is an example of this technique.

4. Tell a story. Let your clients learn from your successes. Use a case study from your previous marketing experiences. Then use the story as a starting point to share more general business advice with your reader.

5. Interview a professional in your field. Choose an expert or industry leader in your field and ask a few questions that might be useful to your readers. Pick a professional who might offer a different perspective than you would.
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