Have you ever wondered how many people use the internet? According to Internet World Stats, as of March 2008, in the U.S. alone, 246,402,574 people use the Internet, which is about 73% of the total population.

With such a large population of consumers spending their time online, as a business owner, it’s to your advantage to present a website which leaves an indelible impression in the minds of your target audiences. Not only that, but you want your company’s web presence to create a customer base that consistently visits your website as their source to a myriad of needs. Ultimately, these customers become loyal to you and also promote your services and solutions to other prospects. By now you’re probably getting the hint as to why your company needs a good website, or why you should give your current site a makeover.

Before contemplating how to design your website,

* Identify the purpose and goals of your company
* What are the goals of the website?
* Who is your target audience?

After your have identified the above points, the design elements are easier to establish. Although the Web is a visual medium, flashy graphics and style alone are not enough to maintain a good website. A few basic, yet crucial elements to keep in mind:

* Content- Good web copy grabs your reader’s attention and often prompts the necessary “call to action”.
* Navigation- Easy to use navigation engages even the most feeble web user. If users have a hard time locating your services or solutions, they will quickly lose interest.
* Simplicity- Try not to use your website as the place to throw everything you offer to your customers, all in one visit. A website that is too “busy” often makes prospects turn away.
* SEO- A great website without visitors is like a candy store without kids. Be sure to have a clear Search Engine Optimization plan built into the website design plan.

Contact OneIMS today at 1-888-ONE-IMS1, or send an e-mail to info@oneims.com and let us help you achieve your Web Design planning goals.

More Marketing Resources

Branding and Advertising
Email Marketing Solutions
Search Engine Marketing Solutions
Direct Mail Marketing Solutions