Direct customer feedback is by far one of the most invaluable tools available to businesses. While it may sound simple enough, doing so may prove a bit more complicated.  Customer feedback is useful when learning which of your marketing or advertising campaigns was successful, and also to understand your conversion rates. Most often when calling a business, you’ll be asked where and how you found out about them.  In hindsight, this is a good approach at finding out the success rate of your marketing, but beware of the data you are collecting.  Using a question like “How did you hear about ...

Just like at the Olympics, getting results from your marketing campaign requires some hard work, preparation and target goals.  When thinking about launching a new campaign, make sure you do sufficient research prior to starting your new promotion. There is no worse feeling than that of having a failed campaign.  Here’s a few steps that can make any marketing campaign a success. Research first As with any project, the first step is to do background research.  A reputable and knowledgeable marketing company will first do substantial market research to make sure you know who your target audience is and what they ...

The days of 56K modems are gone.  High-speed internet is not only the rage but the norm.  The benefits for including customer-centric multimedia elements on your website are so dynamic and irrefutable that failing to do so can be a great disadvantage to your business. Taking advantage of new technologies is just one way to stay ahead of your competition. Fortunately, with the availability of fast internet connections, you no longer have to fear for slow download times.  Today’s internet marketing is driven by rich media that not only drives customers to your site, but makes your site memorable. Virtual tours, ...