Take Advantage of Google Alerts as a Sales and Marketing Tool
July 15, 2008 by OneIMS
Knowledge is power, but searching for knowledge is not always the easiest nor the most pleasant of tasks. What would you say if that knowledge would be passed onto you without having you move a finger? No, it’s not a dream. It’s Google Alerts. This new, free technology from Google alerts you with the knowledge you are in search of.
Here are the different types of alerts you can receive when you sign-up for Google Alerts:
Link and Brand Name Monitoring
Knowing who talks about you on the web is very important. Be it positive or negative, any savvy sales and marketing professional needs to know what is being said about them. Link Monitoring provides you with alerts any time your website’s URL is provided as a link from other websites. The alert will link you directly to where your link appears. You can then view how your name is being used and by whom.
Brand Monitoring
Your brand name is precious. Making sure that no one soils your name is crucial. Brand Monitoring alerts you when your brand name is discussed about on blogs, forums, news and any other online sources.
Industry News
Staying tuned to the newest changes in your industry and knowing what your competitors are up to gives you a leg-up in the competition. Creating an alert that involves your competitor or your industry will allow you to stay ahead of the competition.
Having access to information and knowing how your name is being used is monumental if you want to maintain your reputation and a positive online presence. Google Alerts is a free service that gives you exactly that, without taking up your time and resources. Take advantage of Google Alerts today! Please, contact us and we can help you set up Google Alerts for your business.
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Thanks for posting this. Never new something like this actually existed.