How Going Green Can Make and Save You Money
July 17, 2008 by OneIMS · 1 Comment
In our environmentally conscious world, environmentally responsible businesses and companies can gain more than a good conscience. While most attribute switching to environment-friendly products and processes to save energy and hold on to some extra cash, going the extra mile to demonstrate your environmental responsibility can mean much more than that.
According to recent environmental surveys, the decisions of many consumers are based on the environmental impact made by the products and services they purchase. Take paper for example. Today, more and more companies and consumers prefer using paper made from post-consumer waste. You see this phenomenon just about everywhere; from paper cups and napkins at your local coffee shop or café, to birthday cards. More and more people are turning to products that are good for the environment.
What does this mean for you as a business owner? If you are already using eco-friendly products and offering environment-friendly services, spread the word about your actions to help conserve our environment. This can contribute favorably to your image and your overall reputation. Publicizing your efforts to conserve the environment makes you appear as a company that is responsible and conscientious about the world we live in.
If you haven’t yet embraced eco-friendly practices, now is the time to start thinking about it. Making some small changes may save you money in the long run and can also bring in new clients who are environment-conscientious. The way things are going, it won’t be long before the government issues new regulations demanding mandatory changes to your business practice, so why not do it voluntarily and attract some new clients?
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Take Advantage of Google Alerts as a Sales and Marketing Tool
July 15, 2008 by OneIMS · 1 Comment
Knowledge is power, but searching for knowledge is not always the easiest nor the most pleasant of tasks. What would you say if that knowledge would be passed onto you without having you move a finger? No, it’s not a dream. It’s Google Alerts. This new, free technology from Google alerts you with the knowledge you are in search of.
Here are the different types of alerts you can receive when you sign-up for Google Alerts:
Link and Brand Name Monitoring
Knowing who talks about you on the web is very important. Be it positive or negative, any savvy sales and marketing professional needs to know what is being said about them. Link Monitoring provides you with alerts any time your website’s URL is provided as a link from other websites. The alert will link you directly to where your link appears. You can then view how your name is being used and by whom.
Brand Monitoring
Your brand name is precious. Making sure that no one soils your name is crucial. Brand Monitoring alerts you when your brand name is discussed about on blogs, forums, news and any other online sources.
Industry News
Staying tuned to the newest changes in your industry and knowing what your competitors are up to gives you a leg-up in the competition. Creating an alert that involves your competitor or your industry will allow you to stay ahead of the competition.
Having access to information and knowing how your name is being used is monumental if you want to maintain your reputation and a positive online presence. Google Alerts is a free service that gives you exactly that, without taking up your time and resources. Take advantage of Google Alerts today! Please, contact us and we can help you set up Google Alerts for your business.
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Optimize Landing Pages to Improve Lead Generation
July 13, 2008 by OneIMS · 1 Comment
Online marketing is the largest growing marketing channel today. The Web is your gateway to connect with potential prospects. Simply having a website is no longer enough. As a company or business owner, keeping up with technology is one of the most important ways to stay ahead of the game. If you already have a well-developed and established website, it’s time you take it to the next level by taking advantage of the new developments in online marketing.
One of the proven techniques in web marketing is the concept of Landing Pages. What is a Landing Page? A Landing Page is a highly-optimized, targeted, lead-generation tool. These days, no one has time nor the patience to search through cluttered, confusing sites to get to what they need. The faster and easier consumers find what they want, the more likely they will purchase the product or service they are looking for. If your business provides several services or products, creating targeted Landing Pages is one of the most innovative technologies you can take advantage of. This idea is sure to bring in more traffic to your site and capture leads real-time.
Let’s take a bank for example. A bank offers a long-list of services and products: commercial loans, personal loans, residential loans, car loans, checking and savings accounts, credit cards, retirement services and more. Imagine that all you want to do is open a new savings account and you go to the bank’s main website that is packed with services. Most of the information will be overwhelming and confusing, not to say useless. Not only does this bank offer many different services, its target customers are also different.
Targeted Landing Pages allow you to create lead-generation pages for the specific services or products your customers are looking for. The particular bank in our example may wish to make a custom Landing Page simply for mortgages, while another one is targeted at personal loans or at any of the other services they offer. Optimizing a site that has many different products and services is very difficult. Having Landing Pages allows you to create highly-optimized pages since they focus on a single product or service targeted to a specific customer group. In doing so, each Landing Page can be highly-optimized to reach each target audience, translating into higher lead-generation, client retention and brand exposure. In our previous example, if you are looking to open a savings account, you probably won’t be wasting time searching for loans. This means that with a targeted Landing Page you are reaching exactly who you want to reach and providing them with the information they are looking for when they are in search of it. In doing so, you increase your lead-generation and conversion rates significantly. Ultimately, this determines the bottom-line.
Landing Pages are one of the biggest inventions in this new-age of web based marketing. Directing people to their interests’ means you are creating more leads, giving you the chance to convert leads into sales. Stay ahead of the competition with Landing Pages.
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