Archive for July, 2008

How Going Green Can Make and Save You Money

In our environmentally conscious world, environmentally responsible businesses and companies can gain more than a good conscience. While most attribute switching to environment-friendly products and processes to save energy and hold on to some extra cash, going the extra mile to demonstrate your environmental responsibility can mean much more than that. According to recent environmental surveys, the decisions of many consumers are based on the environmental impact made by the products and services they purchase. Take paper for example. Today, more and more companies and consumers prefer using paper made from post-consumer waste. You see this phenomenon just about everywhere; from ...

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Take Advantage of Google Alerts as a Sales and Marketing Tool

Knowledge is power, but searching for knowledge is not always the easiest nor the most pleasant of tasks. What would you say if that knowledge would be passed onto you without having you move a finger? No, it's not a dream. It's Google Alerts. This new, free technology from Google alerts you with the knowledge you are in search of. Here are the different types of alerts you can receive when you sign-up for Google Alerts: Link and Brand Name Monitoring Knowing who talks about you on the web is very important. Be it positive or negative, any savvy sales and ...

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Optimize Landing Pages to Improve Lead Generation

Online marketing is the largest growing marketing channel today. The Web is your gateway to connect with potential prospects. Simply having a website is no longer enough. As a company or business owner, keeping up with technology is one of the most important ways to stay ahead of the game. If you already have a well-developed and established website, it's time you take it to the next level by taking advantage of the new developments in online marketing. One of the proven techniques in web marketing is the concept of Landing Pages. What is a Landing Page? A Landing Page is ...

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