With the technology boom we’ve experienced in this past decade, marketing is being revolutionized. While traditional direct mail campaigns are still in practice, many businesses have turned to e-mail marketing campaigns. With new gadgets like the iPhone, people constantly check their e-mail vs. mail they get at home, which they may not get to for days. So if you’re targeting the younger, tech-savvy generation of today, here’s a few tips of how to make your e-mail marketing campaign a success. Know Your Recipient: this is one-to-one communication between you and your recipient, so it should feel like it came from ...

One might say that we’re part of the E-generation, that is, the electronic everything generation. Yet, many are still skeptical of going electronic with their marketing campaigns and prefer the good old direct mail alternative. While they both yield results, your ability to track, manage and review your campaigns is completely different when comparing direct mail campaigns and e-mail campaigns. Here’s some food for thought. Traditional Direct Mail E-mail Cost Direct mail campaigns can be very costly. You have to calculate not only the design of your direct mail piece, your data source and printing costs, but also shipping it as well. ...

While many business owners realize that having a website is a step in the right direction, the quality of that website can be a double-edged sword. In this technological, internet-driven age, having an online presence vital, but having a website simply for the sake of having a website can turn your customers away. Imagine yourself on the worldwide web looking for a specific product or service. You use your preferred search engine and type in your search keywords. Eureka! You’ve found the website that you need. While your online website may tell the customer that you offer that specific ...

Recently, Facebook announced its new advertising program, a bold attempt at creating more relevant and effective web advertising. So what is social advertising? It works something like this. Imagine you are a die-hard fan of Coca-Cola. So you go and add Coca-Cola as one of your “friends” or link to your existing Facebook profile. The next time anyone in your social network views your profile, they will also be seeing Coca-Cola advertisements—and perhaps how you feel about them too. Social advertising attempts to commission the social context of the user. Thus, advertisements are not reliant on the one individual but ...

Before starting your next direct mail campaign, consider seven key elements that can make an ordinary campaign into a success. Get the Right Prospects at the Right Time This is by far the most crucial portion of setting up a successful marketing campaign. Before you set out with the rest of your campaign, make sure you have clearly defined your target recipient. The better you do this, the greater your ROMI will be. So the first step is to know your target recipient, that can include age, income, interests, past ...