Variable Data Printing, also known as VDP, is a marketing approach that has shown significant results for direct marketers and businesses of varying industries. This method of printing allows the sender to customize each and every document within a single run of digital printing. Customization of these print pieces can fall into various levels; such as static, [...]
Conversions on paid search advertisements for small businesses have increased over the past year, according to the “State of Small Business Online Advertising Q2 2010” report from WebVisible.
In the second quarter of 2010, small businesses were seeing 43.3% of clicks resulting in website conversion and 6.9% in a phone call, a significant increase over the [...]
While many marketers may worry about direct mail marketing dying away, there are still plenty of people who are investing in it – specifically, in politics.
As it gets closer to November elections, you can see plenty of local, state, and national politicians choosing direct mail campaigns as part of their overall marketing tactics.
Mississippi Governor Haley [...]
Last week, Delta Airlines launched a new feature on their Facebook page that allows fans to book flights without leaving the fan page.
The new feature, which will also be coming to Delta’s display ads on various news and publisher sites, has an arrow consumers can click and then it will expand a window on the [...]
Global Director of Digital and Social Media for PepsiCo Bonin Bough talked with BigThink.com about Pepsi’s social media strategy.
One idea that he discusses is how everyone’s social media strategy needs to be unique to their company and resources. Being true to your company and its brand in the end will be what helps increase [...]
One of the best ways to get the attention of current or prospective clients is by using Personalized URLs. Personalized URLs, or PURLs, allow companies to give out individual URLs that includes the recipient’s name. This will direct them to a landing page that is filled with information specific to that person. These personalized websites [...]
Lead nuturing is a very important part of the sales process. It can use up a lot of your time and resources nuturing a lead into a sale, so you don’t want to make any mistakes. Treating a lead properly can help encourage them, but treating them poorly can also send them away quickly.
Make sure [...]
Launching a new website or a website redesign takes a lot of time, energy, and money. It is important that you have a clear plan from the beginning to make sure that you aren’t wasting your resources on a website that will end up not meeting your goals.
Look through these reasons why many websites fail [...]
When re-branding or coming up with a new marketing strategy, some companies may come up with more abstract ways to promote their product or brand. However, re-branding can turn out to hurt your company or product more than help. Some products have an identity so deeply ingrained that when they re-brand, they can lose their entire identity [...]
Variable Data Printing allows you to adjust your direct mail marketing campaign so it is more customized and personalized. Using VDP means you can create more attention-grabbing direct mail pieces that appeal to your target market. There are many benefits to using variable data printing with your direct mail marketing campaign.
Increase Your ROI By Using [...]
Every website needs to be optimized in order to receive the best results. Although every company may have a different target audience, there are a few key pieces that every optimized website needs. Without these pieces, you might be ruining your B2B Website Optimization.
Not Putting Keywords In Your Page Titles A page title is the [...]
Local search is a great way to better reach your specific target audience. Approximately 73% of all online activity is related to local content, according to Google.
The target audience for your business may be people who live in a specific town or state, so setting up a national or global search campaign would be a [...]
